Priming

Priming is a phenomenon in psychology where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention. It can be perceptual, semantic, or associative in nature.

Types of Priming

Perceptual Priming

Perceptual priming involves the form of the stimulus. It is driven by the features of the stimulus, such as its shape or color.

Semantic Priming

Semantic priming involves the meaning of the stimulus. It is driven by the relationship between the meanings of the two stimuli.

Associative Priming

Associative priming involves the relationship between the two stimuli. It is driven by the relationship between the two stimuli, regardless of their meaning or form.

Mechanisms of Priming

The mechanisms of priming are not fully understood. However, it is believed that priming involves the activation of neural networks that represent the stimulus. This activation makes it easier for the same or related stimuli to be processed in the future.

Applications of Priming

Priming has been used in various fields, including psychology, neuroscience, marketing, and education. It has been used to study memory, perception, language, and social behavior.

See Also

• Implicit memory
• Cognitive psychology
• Neuroscience

References

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