Johnson Outdoors

Johnson Outdoors is a globally recognized manufacturer and marketer of outdoor recreational products. The company was founded in 1970 by Samuel C. Johnson, a member of the Johnson family of SC Johnson fame. Johnson Outdoors is headquartered in Racine, Wisconsin, and operates in more than 24 countries worldwide.

History

Johnson Outdoors was established in 1970 when Samuel C. Johnson acquired several outdoor recreation companies. The company has since grown through a series of acquisitions and expansions, becoming a leading provider of innovative outdoor products.

Products

Johnson Outdoors' product portfolio is divided into four main categories: Watercraft, Diving, Outdoor Gear, and Fishing. Each category includes a variety of products designed to enhance the outdoor experience.

Watercraft

The Watercraft division includes kayaks, canoes, and paddle boards. Brands under this division include Old Town Canoe, Ocean Kayak, and Necky Kayaks.

Diving

The Diving division, operating under the Scubapro brand, offers a wide range of diving equipment, including dive computers, regulators, and buoyancy compensators.

Outdoor Gear

The Outdoor Gear division provides camping and hiking equipment, such as tents, sleeping bags, and portable stoves. Brands in this division include Eureka! and Jetboil.

Fishing

The Fishing division offers a variety of fishing gear, including fishing rods, fishing reels, and tackle boxes. Brands in this division include Humminbird, Minn Kota, and Cannon.

Financial Performance

Johnson Outdoors has consistently reported strong financial performance, with steady growth in revenue and profitability. The company's success is attributed to its focus on innovation and customer satisfaction.

See Also

• Outdoor recreation
• Outdoor equipment
• SC Johnson

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