Tubi 60: Difference between revisions

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'''Tubi 60''' is a citrus-based, herbal alcoholic beverage that originated in [[Israel]]. It was first produced in 2012 by brothers Hilal and Yanai Tubi. The drink has gained a cult following in Israel and has been gradually introduced to international markets.
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== History ==
[[File:Tubi_60_Logo_small.jpg|thumb|right|Tubi 60 logo]]
[[Tubi 60]] was created in 2012 in the city of [[Haifa]], Israel by brothers Hilal and Yanai Tubi. The Tubi brothers were inspired by their love for natural ingredients and their desire to create a unique alcoholic beverage. The recipe for Tubi 60 remains a closely guarded secret, but it is known to contain a blend of citrus elements, herbs, spices, flowers, and tree extracts.


== Production ==
'''Tubi 60''' is a [[herbal spirit]] originating from [[Israel]]. It is known for its unique blend of [[herbs]], [[spices]], and [[citrus]] extracts, which contribute to its distinct flavor profile. Tubi 60 has gained popularity both in Israel and internationally, particularly among young adults.
The production process of Tubi 60 involves macerating the various ingredients in high-proof alcohol before distillation. The distillate is then mixed with water, sugar, and lemon juice. The final product is a 40% alcohol by volume (ABV) beverage. The Tubi brothers have maintained strict control over the production process to ensure consistent quality.


== Taste and Consumption ==
==History==
Tubi 60 has a unique, complex flavor profile. It is citrusy and herbal, with a slightly sweet and spicy finish. It is typically consumed straight or used as a base in various cocktails. Despite its high alcohol content, Tubi 60 is known for its smooth and refreshing taste.
Tubi 60 was created in 2012 by brothers Hilal and Yanai Tubi in [[Haifa]], Israel. The idea was to develop a natural alcoholic beverage that would stand out in the market. The recipe, which remains a closely guarded secret, includes a variety of [[botanical]] ingredients that are said to have invigorating properties.


== Popularity and Distribution ==
==Production==
Initially, Tubi 60 was popular among the young, hip crowd in Tel Aviv's nightlife scene. Its popularity has since spread throughout Israel and it has begun to make inroads in international markets. As of 2020, Tubi 60 is available in several countries, including the United States, Germany, and Norway.
The production of Tubi 60 involves a meticulous process of selecting and blending natural ingredients. The base of the spirit is made from [[neutral grain spirit]], which is infused with a proprietary mix of herbs, spices, and citrus extracts. The mixture is then distilled and filtered to achieve the desired taste and clarity.


== See Also ==
==Flavor Profile==
* [[List of Israeli dishes]]
Tubi 60 is characterized by its complex and refreshing flavor. It has a citrusy aroma with herbal undertones, and a slightly bitter finish. The drink is often consumed neat, on the rocks, or mixed in cocktails. Its unique taste has been described as invigorating and energizing.
 
==Popularity==
Since its launch, Tubi 60 has developed a cult following, particularly among young adults in Israel. Its popularity has spread to other countries, with the drink being available in select bars and liquor stores internationally. The brand has leveraged social media and word-of-mouth marketing to build its reputation.
 
==Health Claims==
Tubi 60 is often marketed as a "natural" and "invigorating" spirit, with some claims about its potential health benefits due to the herbal ingredients. However, these claims are not scientifically substantiated, and the drink should be consumed responsibly like any other alcoholic beverage.
 
==Related pages==
* [[Alcoholic beverage]]
* [[Herbal liqueur]]
* [[Israeli cuisine]]
* [[Israeli cuisine]]
* [[Alcoholic beverages]]


[[Category:Alcoholic beverages]]
==References==
[[Category:Israeli cuisine]]
{{Reflist}}
[[Category:Distilled drinks]]
 
{{Alcoholic beverages}}
[[Category:Herbal liqueurs]]
{{Israeli cuisine}}
[[Category:Israeli brands]]
{{food-stub}}
[[Category:Alcoholic drinks introduced in 2012]]

Revision as of 12:01, 9 February 2025


File:Tubi 60 Logo small.jpg
Tubi 60 logo

Tubi 60 is a herbal spirit originating from Israel. It is known for its unique blend of herbs, spices, and citrus extracts, which contribute to its distinct flavor profile. Tubi 60 has gained popularity both in Israel and internationally, particularly among young adults.

History

Tubi 60 was created in 2012 by brothers Hilal and Yanai Tubi in Haifa, Israel. The idea was to develop a natural alcoholic beverage that would stand out in the market. The recipe, which remains a closely guarded secret, includes a variety of botanical ingredients that are said to have invigorating properties.

Production

The production of Tubi 60 involves a meticulous process of selecting and blending natural ingredients. The base of the spirit is made from neutral grain spirit, which is infused with a proprietary mix of herbs, spices, and citrus extracts. The mixture is then distilled and filtered to achieve the desired taste and clarity.

Flavor Profile

Tubi 60 is characterized by its complex and refreshing flavor. It has a citrusy aroma with herbal undertones, and a slightly bitter finish. The drink is often consumed neat, on the rocks, or mixed in cocktails. Its unique taste has been described as invigorating and energizing.

Popularity

Since its launch, Tubi 60 has developed a cult following, particularly among young adults in Israel. Its popularity has spread to other countries, with the drink being available in select bars and liquor stores internationally. The brand has leveraged social media and word-of-mouth marketing to build its reputation.

Health Claims

Tubi 60 is often marketed as a "natural" and "invigorating" spirit, with some claims about its potential health benefits due to the herbal ingredients. However, these claims are not scientifically substantiated, and the drink should be consumed responsibly like any other alcoholic beverage.

Related pages

References

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