Pepsi Blue: Difference between revisions
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== Pepsi Blue == | == Pepsi Blue == | ||
[[File:Pepsi_Blue.jpg|thumb|right|A bottle of Pepsi Blue]] | |||
'''Pepsi Blue''' is a [[berry]]-flavored soft drink produced by [[PepsiCo]]. It was first introduced in 2002 and was marketed as a "berry cola fusion." The drink is notable for its bright blue color, which is achieved using [[Blue 1]], a food coloring agent. | |||
== History == | |||
Pepsi Blue was launched in the United States and [[Canada]] in mid-2002. The introduction of Pepsi Blue was part of a broader strategy by PepsiCo to capture the attention of younger consumers and compete with rival [[Coca-Cola]]'s [[Vanilla Coke]]. | |||
The drink was initially met with mixed reviews. Some consumers enjoyed the unique berry flavor, while others found it too sweet or artificial. Despite the mixed reception, Pepsi Blue developed a cult following. | |||
== | == Discontinuation and Reintroduction == | ||
Pepsi Blue was discontinued in the United States and Canada in 2004, just two years after its launch. However, it continued to be available in some international markets, including [[Indonesia]] and the [[Philippines]]. | |||
In 2021, PepsiCo announced a limited-time reintroduction of Pepsi Blue in the United States, much to the delight of its fans. This reintroduction was part of a trend of bringing back nostalgic products to appeal to consumers' sense of nostalgia. | |||
== Ingredients == | |||
Pepsi Blue's ingredients include carbonated water, high fructose corn syrup, natural and artificial flavors, citric acid, sodium benzoate (preservative), caffeine, gum arabic, and Blue 1. | |||
== Marketing == | |||
The marketing campaign for Pepsi Blue was heavily targeted towards teenagers and young adults. PepsiCo used a variety of promotional strategies, including partnerships with popular music artists and sponsorship of events. The drink was often associated with the "extreme" sports and music culture of the early 2000s. | |||
Pepsi Blue | |||
== Related pages == | |||
* [[PepsiCo]] | * [[PepsiCo]] | ||
* [[ | * [[Soft drink]] | ||
* [[Coca-Cola Vanilla]] | * [[Coca-Cola]] | ||
* [[Vanilla Coke]] | |||
[[Category:PepsiCo brands]] | |||
[[Category:Soft drinks]] | |||
[[Category:Products introduced in 2002]] | |||
Latest revision as of 04:07, 13 February 2025
Pepsi Blue[edit]
Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was first introduced in 2002 and was marketed as a "berry cola fusion." The drink is notable for its bright blue color, which is achieved using Blue 1, a food coloring agent.
History[edit]
Pepsi Blue was launched in the United States and Canada in mid-2002. The introduction of Pepsi Blue was part of a broader strategy by PepsiCo to capture the attention of younger consumers and compete with rival Coca-Cola's Vanilla Coke.
The drink was initially met with mixed reviews. Some consumers enjoyed the unique berry flavor, while others found it too sweet or artificial. Despite the mixed reception, Pepsi Blue developed a cult following.
Discontinuation and Reintroduction[edit]
Pepsi Blue was discontinued in the United States and Canada in 2004, just two years after its launch. However, it continued to be available in some international markets, including Indonesia and the Philippines.
In 2021, PepsiCo announced a limited-time reintroduction of Pepsi Blue in the United States, much to the delight of its fans. This reintroduction was part of a trend of bringing back nostalgic products to appeal to consumers' sense of nostalgia.
Ingredients[edit]
Pepsi Blue's ingredients include carbonated water, high fructose corn syrup, natural and artificial flavors, citric acid, sodium benzoate (preservative), caffeine, gum arabic, and Blue 1.
Marketing[edit]
The marketing campaign for Pepsi Blue was heavily targeted towards teenagers and young adults. PepsiCo used a variety of promotional strategies, including partnerships with popular music artists and sponsorship of events. The drink was often associated with the "extreme" sports and music culture of the early 2000s.
