Mr Kipling: Difference between revisions

Latest revision as of 11:52, 25 February 2025

Mr Kipling

Product type	Subsidiary
Owner	Premier Foods
Produced by
Country	United Kingdom
Introduced	1967
Discontinued
Related brands
Markets	United Kingdom
Previous owners
Registered as a trademark in

Mr Kipling is a brand of cakes, pies, and baked goods marketed by Premier Foods in the United Kingdom. The brand was introduced in 1967 and has become one of the most popular cake brands in the UK.

History[edit]

Mr Kipling was launched in 1967 by Rank Hovis McDougall (RHM) with the aim of selling cakes of a higher quality than those available at the time. The brand quickly gained popularity due to its focus on quality and its memorable advertising slogan, "Exceedingly good cakes."

In 2007, Premier Foods acquired RHM, and with it, the Mr Kipling brand. Since then, Premier Foods has continued to expand the range of products under the Mr Kipling name, including seasonal and limited edition varieties.

Products[edit]

Mr Kipling offers a wide range of products, including:

The brand is known for its individual portion sizes, which are convenient for snacking and lunchboxes.

Marketing[edit]

Mr Kipling's marketing has been characterized by its memorable tagline and its focus on quality. The brand has used various advertising campaigns over the years to reinforce its image as a purveyor of high-quality baked goods.

References[edit]

External links[edit]

[Official Mr Kipling website](https://www.mrkipling.co.uk)

Mr Kipling French Fancy

@@ Line 1: / Line 1: @@
-== French Fancies ==
-[[File:French Fancies.jpg|thumb|right|French Fancies]]
+{{Infobox brand
+| name = Mr Kipling
+| logo = <!-- Image link here -->
+| type = Subsidiary
+| currentowner = Premier Foods
+| origin = United Kingdom
+| introduced = 1967
+| markets = United Kingdom
+| tagline = Exceedingly good cakes
+}}
-'''French Fancies''' is a popular brand of small, individual cakes produced by the British bakery company, Mr Kipling. These delightful treats are known for their vibrant colors, delicious flavors, and intricate designs. In this article, we will explore the history, flavors, and cultural significance of French Fancies.
+'''Mr Kipling''' is a brand of [[cakes]], [[pies]], and [[baked goods]] marketed by [[Premier Foods]] in the [[United Kingdom]]. The brand was introduced in [[1967]] and has become one of the most popular cake brands in the UK.
-=== History ===
+== History ==
+Mr Kipling was launched in 1967 by [[Rank Hovis McDougall]] (RHM) with the aim of selling cakes of a higher quality than those available at the time. The brand quickly gained popularity due to its focus on quality and its memorable advertising slogan, "Exceedingly good cakes."
-French Fancies were first introduced by Mr Kipling in 1967. Inspired by the elegance and sophistication of French patisseries, the company aimed to create a range of miniature cakes that would bring a touch of luxury to everyday life. The initial launch included three flavors: vanilla, chocolate, and strawberry.
+In 2007, Premier Foods acquired RHM, and with it, the Mr Kipling brand. Since then, Premier Foods has continued to expand the range of products under the Mr Kipling name, including seasonal and limited edition varieties.
-Over the years, French Fancies have become a beloved staple in British households. They are often enjoyed during afternoon tea, celebrations, or as a sweet treat with a cup of tea or coffee. The iconic design of these cakes, with their soft sponge base, sweet fondant icing, and decorative toppings, has remained largely unchanged since their inception.
+== Products ==
+Mr Kipling offers a wide range of products, including:
+* [[Cherry Bakewells]]
+* [[French Fancies]]
+* [[Angel Slices]]
+* [[Battenberg cake|Battenbergs]]
+* [[Mini pies]]
-=== Flavors ===
+The brand is known for its [[individual portion]] sizes, which are convenient for [[snacking]] and [[lunchboxes]].
-French Fancies are available in a variety of flavors, each offering a unique taste experience. Some of the most popular flavors include:
+== Marketing ==
+Mr Kipling's marketing has been characterized by its memorable tagline and its focus on quality. The brand has used various advertising campaigns over the years to reinforce its image as a purveyor of high-quality baked goods.
-* '''Vanilla''': The classic flavor, featuring a light and fluffy vanilla sponge topped with a smooth vanilla-flavored fondant icing.
+== See also ==
+* [[List of cakes]]
+* [[Premier Foods]]
+* [[British cuisine]]
-* '''Chocolate''': A rich and indulgent option, with a chocolate sponge base and a decadent chocolate-flavored fondant icing.
+== References ==
+{{Reflist}}
-* '''Strawberry''': A fruity delight, consisting of a delicate strawberry-flavored sponge covered in a sweet strawberry-flavored fondant icing.
+== External links ==
+* [Official Mr Kipling website](https://www.mrkipling.co.uk)
-* '''Lemon''': A zesty and refreshing choice, combining a tangy lemon-flavored sponge with a tangy lemon-flavored fondant icing.
+[[Category:Brand name snack foods]]
+[[Category:Premier Foods brands]]
-* '''Raspberry''': A burst of fruity goodness, featuring a raspberry-flavored sponge topped with a vibrant raspberry-flavored fondant icing.
+[[Category:British brands]]
+[[Category:Products introduced in 1967]]
-=== Cultural Significance ===
+<gallery>
+File:Mr_Kipling_french_fancy_(14142526369).jpg|Mr Kipling French Fancy
-French Fancies have become an iconic symbol of British baking. They are often associated with special occasions, such as birthdays, weddings, and anniversaries. These dainty cakes are also a popular choice for children's parties and afternoon tea gatherings.
+</gallery>
-In addition to their cultural significance, French Fancies have also made appearances in popular culture. They have been featured in television shows, movies, and even inspired various merchandise. Their distinctive appearance and delightful flavors have captured the hearts of many, making them a beloved treat for people of all ages.
-=== See Also ===
-* [[Mr Kipling]]: The British bakery company behind French Fancies.
-* [[Bakewell Tart]]: Another popular product from Mr Kipling's range of cakes.
-* [[Afternoon Tea]]: A British tradition often accompanied by French Fancies.
-=== References ===
-<references />
-== External Links ==
-* [https://www.mrkipling.co.uk/ Official Mr Kipling Website]
-* [https://www.bbc.co.uk/food/french_fancies BBC Food - French Fancies Recipe]
-* [https://www.theguardian.com/lifeandstyle/2014/jun/13/how-to-make-perfect-french-fancies The Guardian - How to Make Perfect French Fancies]
-[[Category:British cuisine]]
-[[Category:Cakes]]
-[[Category:Mr Kipling products]]