Survey methodology

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Survey Methodology

Survey Methodology (pronunciation: /ˈsɜːr.veɪ/ /ˌmeθəˈdɒlədʒi/) is a scientific field that studies the sampling of individual units from a population and the associated survey data collection techniques, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

Etymology

The term "Survey" originates from the Latin word 'survehere', meaning 'to look over', and "Methodology" comes from the Greek words 'methodos', meaning 'pursuit of knowledge', and 'logia', meaning 'study of'.

Related Terms

  • Sampling (statistics): The selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population.
  • Questionnaire construction: The process of designing a questionnaire to gather statistically useful information about a given topic.
  • Data collection: The process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.
  • Population (statistics): A complete set of items that share at least one property in common that is the subject of a statistical analysis.

See Also

External links

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