Brian Wansink
Brian Wansink
Brian Wansink (pronunciation: /ˈwɑːnsɪŋk/) is an American professor and researcher known for his work in the field of consumer behavior and nutritional science.
Etymology
The surname 'Wansink' is of Dutch origin, although the specific etymology is not known. The first name 'Brian' is of Old Celtic origin and means 'high' or 'noble'.
Career
Wansink is best known for his work on food psychology and eating behavior, particularly how these are influenced by food marketing. He has served as the John S. Dyson Professor of Marketing at the Cornell University's Dyson School of Applied Economics and Management. He was also the director of the Cornell Food and Brand Lab, where he conducted numerous studies on consumer behavior.
Controversies
In 2018, Wansink's research came under scrutiny when it was discovered that many of his studies contained statistical errors and were not reproducible, leading to his resignation from Cornell University. This incident has sparked discussions about the reproducibility crisis in science and the need for more rigorous peer review processes.
Related Terms
- Consumer Behavior
- Nutritional Science
- Food Psychology
- Eating Behavior
- Cornell University
- Reproducibility Crisis
- Peer Review
External links
- Medical encyclopedia article on Brian Wansink
- Wikipedia's article - Brian Wansink
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