General Mills

General Mills

General Mills is a multinational food company headquartered in Minneapolis, Minnesota, United States. It is one of the largest food companies in the world, with a diverse portfolio of well-known brands.

History

General Mills was founded in 1856 as the Minneapolis Milling Company by Robert Smith and John Crosby. Initially, the company focused on milling flour, but it soon expanded its operations to include other food products. In 1928, the company merged with the Washburn-Crosby Company, which owned the popular Gold Medal flour brand, and changed its name to General Mills.

Brands

General Mills owns a wide range of popular brands across various food categories. Some of its notable brands include:

• Cheerios: A popular breakfast cereal made from whole grain oats.
• Betty Crocker: A brand that offers a variety of baking mixes, frostings, and other baking products.
• Yoplait: A well-known brand of yogurt, offering a wide range of flavors and varieties.
• Pillsbury: Known for its refrigerated dough products, such as crescent rolls and biscuits.
• Nature Valley: A brand that specializes in granola bars and other snack products made with natural ingredients.
• Häagen-Dazs: A premium ice cream brand known for its high-quality ingredients and unique flavors.

These are just a few examples of the many brands owned by General Mills. The company's portfolio also includes various other brands in categories like snacks, meals, and baking.

Corporate Responsibility

General Mills is committed to corporate responsibility and sustainability. The company focuses on four key areas: sourcing, environment, community, and people. It aims to source ingredients responsibly, reduce its environmental impact, support local communities, and create a positive work environment for its employees.

Controversies

Like any large corporation, General Mills has faced its share of controversies over the years. One notable controversy was the use of genetically modified organisms (GMOs) in its products. General Mills faced criticism from some consumers and advocacy groups for not clearly labeling products containing GMOs. However, the company has since taken steps to address these concerns and provide more transparency to consumers.

References

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  General Mills Logo

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  The Leading Flour Advertisement

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  Washburn Crosby Company

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  General Mills Headquarters

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  Mississippi River in Minneapolis

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  Gold Medal Flour Factory

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  General Mills Cereal Plant, Buffalo NY