Chi'Lantro BBQ
Korean-Mexican fusion restaurant chain
Chi'Lantro BBQ is a Korean-Mexican fusion restaurant chain based in Austin, Texas. Founded by Jae Kim in 2010, the restaurant is known for its innovative blend of Korean and Mexican cuisines, particularly its signature dish, the "Kimchi Fries." Chi'Lantro has gained popularity for its food trucks and brick-and-mortar locations, offering a unique culinary experience that combines the bold flavors of Korean barbecue with the vibrant tastes of Mexican street food.
History[edit]
Chi'Lantro BBQ was established in 2010 by Jae Kim, a Korean immigrant who moved to the United States at the age of 11. Kim's vision was to create a fusion of the flavors he grew up with in Korea and the diverse culinary influences he encountered in America. The name "Chi'Lantro" is a portmanteau of "kimchi" and "cilantro," reflecting the fusion of Korean and Mexican cuisines.
The business began as a single food truck in Austin, Texas, and quickly gained a following for its unique offerings. The popularity of the food truck led to the opening of multiple brick-and-mortar locations throughout Austin. Chi'Lantro's innovative approach to fusion cuisine has been featured in various media outlets and has attracted a loyal customer base.
Menu[edit]
Chi'Lantro BBQ's menu is a testament to its fusion concept, featuring dishes that blend Korean and Mexican flavors. The most famous item on the menu is the "Kimchi Fries," which consist of crispy French fries topped with caramelized kimchi, Korean barbecue, cheese, and a variety of sauces. Other popular menu items include Korean barbecue tacos, burritos, and rice bowls, all of which can be customized with different proteins and toppings.
The restaurant also offers a selection of Korean-inspired sides and beverages, including kimchi, pickled vegetables, and Korean sodas. Chi'Lantro's commitment to quality ingredients and bold flavors has made it a favorite among food enthusiasts in Austin and beyond.
Expansion[edit]
Since its inception, Chi'Lantro BBQ has expanded its presence in Austin with several locations across the city. The success of the brand has been attributed to its ability to consistently deliver high-quality, flavorful dishes that appeal to a wide audience. In addition to its physical locations, Chi'Lantro continues to operate food trucks, catering services, and participates in local events and festivals.

Cultural Impact[edit]
Chi'Lantro BBQ has played a significant role in popularizing Korean-Mexican fusion cuisine in the United States. Its innovative approach to blending flavors has inspired other chefs and restaurateurs to explore fusion concepts, contributing to the growing diversity of the American culinary landscape. The restaurant's success has also highlighted the potential for food trucks to serve as incubators for new culinary ideas and business models.
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