Crush (drink)

Carbonated soft drink brand

Crush Soda Logo

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper. Originally created as an orange soda, Crush is now available in a variety of fruit flavors. The brand has a long history and has been a popular choice among consumers for its refreshing taste and vibrant colors.

History

The Crush brand was founded in 1911 by Neil C. Ward, a beverage and extract chemist, and Clayton J. Howel, president and founder of the Orange Crush Company. The original formula was developed by Ward, who perfected the process of blending ingredients to create a unique orange flavor. The drink was named "Orange Crush" to reflect the process of extracting oils from fresh oranges to achieve the drink's distinctive taste.

Orange Crush Advertisement from 1921

In the early years, Crush was marketed as a premium soda, with advertisements highlighting its natural ingredients and superior taste. The brand quickly gained popularity, and by the 1920s, it had expanded its product line to include other fruit flavors such as lemon and lime.

Flavors

Crush is known for its wide range of fruit-flavored sodas. While the original Orange Crush remains a staple, the brand has introduced numerous other flavors over the years, including:

• Grape
• Strawberry
• Pineapple
• Watermelon
• Peach
• Cherry

These flavors are available in various regions, with some being more popular in certain markets than others. The brand continues to innovate and introduce new flavors to meet consumer demand.

Production and Distribution

Crush is produced and distributed by Keurig Dr Pepper in the United States and Canada Dry Motts in Canada. The brand is also available in other countries through various licensing agreements. The production process involves blending carbonated water with high-quality flavorings and sweeteners to create the signature taste of Crush sodas.

Marketing

Crush has employed various marketing strategies over the years to maintain its position in the competitive soft drink market. The brand has used colorful and eye-catching packaging, as well as engaging advertising campaigns, to attract consumers. In recent years, Crush has also leveraged social media and digital marketing to reach a broader audience.

Related pages

• Keurig Dr Pepper
• Soft drink
• Carbonation
• Fruit soda