Teavana

Teavana[edit]

Teavana is a tea company that was established in Atlanta, Georgia in 1997. It was acquired by Starbucks in 2012 and was operated as a standalone brand until 2018, when Starbucks decided to close all Teavana stores. Despite the closure of physical stores, Teavana products continue to be sold in Starbucks stores and grocery markets.

History[edit]

Teavana was founded by Andrew Mack and Ally Svenson in 1997. The first store was opened in Atlanta, Georgia. The company's business model was to open stores in upscale shopping malls and offer high-quality loose-leaf teas and tea-related merchandise.

In 2012, Teavana was acquired by Starbucks for $620 million. Starbucks initially continued to operate Teavana as a standalone brand, with plans to expand the number of Teavana stores. However, in 2017, Starbucks announced that it would close all 379 Teavana stores, citing underperformance.

Despite the closure of Teavana stores, Starbucks continues to sell Teavana-branded teas in its own stores and in grocery markets. The Teavana brand has also been expanded to include ready-to-drink bottled teas, which are produced and distributed by PepsiCo.

Products[edit]

Teavana offers a wide range of tea products, including loose-leaf teas, pre-packaged teas, and ready-to-drink bottled teas. The brand is known for its high-quality teas and unique blends, which often combine traditional tea leaves with fruits, spices, and other flavors.

Teavana's product line includes black, green, white, and oolong teas, as well as herbal infusions and mate. Some of the brand's most popular blends include Youthberry, a white tea blend with notes of wild orange blossom and hibiscus, and Peach Tranquility, a herbal infusion with peach, pineapple, and chamomile.

References[edit]

External Links[edit]

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Teavana logo
Teavana at NYSE 2011
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