Alberto-Culver

American corporation specializing in personal care products

Alberto-Culver Company was an American corporation that specialized in personal care products. It was founded in 1955 by Leonard H. Lavin and was headquartered in Melrose Park, Illinois. The company was known for its wide range of hair and skin care products, including brands such as VO5, TRESemmé, and St. Ives.

History

Alberto-Culver was established in 1955 when Leonard H. Lavin purchased a Los Angeles beauty supply company and its Alberto VO5 brand. The company expanded rapidly, acquiring several other brands and developing new products. In 1961, Alberto-Culver introduced the Alberto VO5 Conditioning Hairdressing, which became a popular product in the United States.

In the 1970s and 1980s, the company continued to grow, acquiring brands such as TRESemmé and St. Ives. Alberto-Culver also expanded internationally, establishing a presence in Europe, Latin America, and Asia.

In 2010, Alberto-Culver was acquired by Unilever, a multinational consumer goods company, for $3.7 billion. The acquisition was completed in 2011, and Alberto-Culver's brands were integrated into Unilever's portfolio.

Products

Alberto-Culver was known for its diverse range of personal care products, including:

• VO5: A line of hair care products, including shampoos, conditioners, and styling products.
• TRESemmé: A professional-quality hair care brand offering shampoos, conditioners, and styling products.
• St. Ives: A brand known for its skin care products, including facial scrubs, lotions, and body washes.
• Nexxus: A salon-quality hair care brand offering a range of shampoos, conditioners, and treatments.

Corporate Structure

Alberto-Culver operated as a publicly traded company on the New York Stock Exchange under the ticker symbol ACV. The company was led by a board of directors and an executive management team, with Leonard H. Lavin serving as chairman until his retirement.

Acquisition by Unilever

In September 2010, Unilever announced its intention to acquire Alberto-Culver for $3.7 billion. The acquisition was part of Unilever's strategy to expand its personal care business and strengthen its presence in the North American market. The deal was completed in May 2011, and Alberto-Culver's brands were integrated into Unilever's existing portfolio.

Legacy

Alberto-Culver left a significant impact on the personal care industry, with its brands continuing to be popular among consumers worldwide. The company's innovative products and marketing strategies helped shape the modern personal care market.

Related pages

• Unilever
• VO5
• TRESemmé
• St. Ives

Gallery

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  Alberto-Culver Logo