5 (gum)

5 (gum)

Logo of 5 gum

5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, a subsidiary of Mars, Incorporated. The brand was introduced in the United States in March 2007. The name "5" refers to the five human senses, and the brand is marketed with the slogan "Stimulate Your Senses."

History

The 5 gum brand was launched in the United States in 2007, targeting teenagers and young adults. The brand was designed to appeal to a more mature audience than Wrigley's traditional brands, such as Juicy Fruit and Doublemint.

Flavors

5 gum is known for its unique and intense flavors. Some of the popular flavors include:

• Cobalt - a peppermint flavor.
• Rain - a spearmint flavor.
• Flare - a cinnamon flavor.
• Elixir - a berry flavor.
• Vortex - a sour green apple flavor.

5 gum Vortex flavor

Marketing

The marketing of 5 gum has focused on the sensory experience of chewing the gum. Advertisements often depict the intense sensations associated with the flavors, using vivid imagery and sound effects. The brand's slogan, "Stimulate Your Senses," emphasizes this sensory experience.

Packaging

5 gum is packaged in sleek, black envelopes that contain 15 sticks of gum. The packaging is designed to be modern and stylish, appealing to the brand's target demographic.

5 gum package

International Availability

Since its launch in the United States, 5 gum has been introduced to several international markets, including Canada, Australia, and parts of Europe. The flavors and packaging may vary slightly depending on the region.

Gallery

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  5 gum package
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  Various 5 gum packages

Related pages

• Wrigley Company
• Chewing gum
• Mars, Incorporated