Mountain Dew LiveWire
Mountain Dew LiveWire
Mountain Dew LiveWire is a citrus-flavored carbonated soft drink produced by PepsiCo. It was first introduced in 2003 as a limited edition flavor and later became a permanent addition to the Mountain Dew lineup. LiveWire is known for its bright orange color and bold taste, which combines the classic Mountain Dew flavor with a hint of orange.
History
Mountain Dew LiveWire was initially released as a promotional flavor for the summer of 2003. It gained popularity among consumers and received positive feedback, leading PepsiCo to make it a permanent addition to the Mountain Dew brand. Since then, LiveWire has become a staple flavor in the Mountain Dew lineup, alongside other popular variants such as Code Red and Voltage.
Flavor and Ingredients
LiveWire is characterized by its unique citrus flavor, which combines the original Mountain Dew taste with a refreshing orange twist. The drink is carbonated and contains caffeine, making it a popular choice for those seeking an energy boost. The exact ingredients of LiveWire include carbonated water, high fructose corn syrup, concentrated orange juice, citric acid, natural and artificial flavors, sodium benzoate (preserves freshness), caffeine, sodium citrate, and gum arabic.
Availability and Marketing
Mountain Dew LiveWire is primarily available in the United States, although it has also been introduced in select international markets. It is commonly sold in 20-ounce bottles, 2-liter bottles, and 12-ounce cans. The drink is often promoted through various marketing campaigns, including television commercials, social media advertisements, and sponsorship of extreme sports events.
Cultural Impact
Due to its vibrant orange color and distinct flavor, Mountain Dew LiveWire has gained a dedicated fan base over the years. It is often associated with summer and outdoor activities, making it a popular choice for picnics, barbecues, and other social gatherings. The drink has also been featured in various pop culture references, including movies, TV shows, and video games.
References
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See Also
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