SSL International

'SSL International plc was a British company, which was one of the world's leading manufacturers of healthcare products. It is best known for its production of condoms, under the Durex brand, and foot care products under the Scholl brand. The company played a significant role in the healthcare industry, focusing on personal and family care products. SSL International was acquired by Reckitt Benckiser in 2010, a merger that expanded Reckitt Benckiser's portfolio in the personal care and health sectors.

History

SSL International was formed in 1999 through the merger of Seton Scholl Healthcare plc and London International Group plc. The merger combined Seton Scholl's expertise in foot care and over-the-counter pharmaceuticals with London International Group's experience in the condom market. This strategic move was aimed at creating a diversified healthcare and personal products company with a strong global presence.

Throughout its history, SSL International focused on expanding its product range and global reach. The company was aggressive in its acquisition strategy, aiming to strengthen its core brands and enter new markets. One of its significant acquisitions was the purchase of the Hibi antiseptics brand, which further diversified its healthcare portfolio.

Products

SSL International's product portfolio was centered around two main brands: Durex and Scholl.

Durex

Durex is one of the most well-known condom brands globally, synonymous with sexual health and well-being. SSL International's stewardship of the Durex brand involved not only the production and distribution of condoms but also a focus on sexual health education and the promotion of safe sex practices. The brand expanded under SSL to include a range of lubricants and sex toys, further cementing its position as a leader in sexual health products.

Scholl

The Scholl brand, with its roots dating back to 1904, is a leader in foot care products. Under SSL International, Scholl expanded its product line to include insoles, foot creams, and treatments for foot conditions, such as athlete's foot and bunions. The brand is known for combining scientific research with practical solutions to provide comfort and relief for foot-related issues.

Acquisition by Reckitt Benckiser

In 2010, SSL International was acquired by Reckitt Benckiser for £2.5 billion. This acquisition was part of Reckitt Benckiser's strategy to expand its health and personal care division. The integration of SSL's brands into Reckitt Benckiser's portfolio allowed the company to strengthen its position in the global healthcare market, benefiting from SSL's strong brands and international presence.

Legacy

The legacy of SSL International lives on through its brands, which continue to be leaders in their respective categories under the ownership of Reckitt Benckiser. The company's focus on innovation, quality, and consumer health has left a lasting impact on the healthcare and personal care industries.

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