Frijj

Frijj is a popular brand of milkshake in the United Kingdom. It is produced by Müller Dairy, a subsidiary of the multinational Müller Company. Frijj was first launched in 1993 and has since become a staple in many UK households due to its thick, creamy texture and variety of flavours.

History

Frijj was introduced to the UK market in 1993 by Dairy Crest, a leading British dairy products company. In 2015, Dairy Crest sold its dairy operations, including the Frijj brand, to the Müller Company. Since then, Frijj has continued to be produced by Müller Dairy.

Product Range

Frijj milkshakes are known for their thick consistency and are available in a variety of flavours. The original range included Chocolate, Strawberry, Banana, and Vanilla. Over the years, Frijj has introduced several limited edition and special flavours, such as Cookies and Cream, Fudge Brownie, and Mint Chocolate.

Production

Frijj milkshakes are produced using a process that involves pasteurization and homogenization of milk, followed by the addition of flavourings and sweeteners. The resulting product is then packaged in distinctive plastic bottles and distributed to retailers across the UK.

Reception

Frijj has been well received in the UK, with consumers praising its thick texture and variety of flavours. It has also been recognized for its innovative marketing campaigns, which often feature humorous and quirky themes.

See Also

• Müller Dairy
• Milkshake
• Dairy Crest

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