Tapingo

Tapingo is a mobile commerce application designed to enable users to customize, order, and pay for food and drinks via their mobile phones. The application was launched in 2012 by founders Daniel Almog and Udi Oster with the aim of reducing waiting times for customers at cafes, restaurants, and other food outlets.

History

Tapingo was founded in 2012 by Daniel Almog and Udi Oster. The company is headquartered in San Francisco, California. The founders aimed to create a platform that would streamline the ordering and payment process in food outlets, thereby reducing waiting times for customers.

In 2014, Tapingo expanded its services to include delivery, allowing users to have their orders delivered directly to their location. This service was initially launched in select cities across the United States.

In 2018, Tapingo was acquired by Grubhub, a leading online and mobile food-ordering and delivery marketplace, for $150 million. The acquisition aimed to expand Grubhub's reach into the college student market, a demographic in which Tapingo had a strong presence.

Features

Tapingo allows users to browse menus, customize their orders, and pay for their food and drinks all within the app. The app also provides estimated pick-up times, allowing users to plan their pick-up to avoid waiting in line.

The app integrates with several payment methods, including credit cards, debit cards, and campus meal plans. This makes it particularly popular among college students, who can use their meal plan dollars to pay for orders through the app.

Reception

Tapingo has been well received, particularly among college students. As of 2018, the app was available on over 200 college campuses across the United States. The app's integration with campus meal plans and its ability to reduce waiting times at food outlets have been cited as key factors in its popularity.

See also

• Mobile commerce
• Online food ordering
• Grubhub

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