Borden (company)

American dairy company

The Borden Company logo

Borden, Inc. was an American producer of dairy products, adhesives, and other products. Founded in 1857 by Gail Borden, the company became a household name in the United States, known for its innovative products and marketing strategies.

History

Founding and Early Years

Gail Borden, founder of Borden, Inc.

Gail Borden founded the company in 1857, initially focusing on the production of condensed milk. Borden's innovation in milk preservation was crucial during the American Civil War, as it provided a stable and safe milk supply for soldiers.

Expansion and Diversification

Advertisement for Borden's Condensed Milk, 1898

In the late 19th and early 20th centuries, Borden expanded its product line to include a variety of dairy products. The company also ventured into non-dairy products, such as adhesives and chemicals, diversifying its portfolio significantly.

20th Century Developments

Women working at Borden Company, early 20th century

During the 20th century, Borden continued to grow, acquiring several other companies and expanding its reach globally. The company became known for its strong brand presence and innovative marketing campaigns.

Decline and Restructuring

Borden's Condensed Milk Factory, 1908

In the latter half of the 20th century, Borden faced increased competition and changing consumer preferences. This led to financial difficulties and a series of restructurings. The company eventually sold off many of its divisions and brands.

Products

Borden was known for its wide range of products, including:

• Condensed milk
• Evaporated milk
• Cheese
• Ice cream
• Adhesives

Marketing and Branding

Borden milk factory in Illinois

Borden was a pioneer in marketing, using innovative advertising techniques to promote its products. The company created memorable mascots and slogans that became ingrained in American culture.

Legacy

Borden's products on display

Despite its decline, Borden's impact on the dairy industry and American consumer culture remains significant. The company's innovations in food preservation and marketing set standards that influenced future generations.

Related Pages

• Gail Borden
• Condensed milk
• Dairy industry
• American Civil War

Borden's advertisement in The Ladies' Home Journal, 1948

Borden's factory workers

Borden's building in Brooklyn, 2023