Frucor Suntory

Frucor Suntory

Frucor Suntory is a leading beverage company based in New Zealand. It is a subsidiary of Suntory Beverage & Food Ltd, a Japanese multinational beverage company. Frucor Suntory specializes in the production and distribution of a wide range of non-alcoholic beverages.

History

Frucor Suntory was originally established in 1962 as the New Zealand Apple and Pear Marketing Board. It started off as a government-owned organization focused on promoting and marketing New Zealand's apple and pear industry. Over the years, the company diversified its operations and ventured into the beverage industry.

In 1998, the company underwent a major rebranding and changed its name to Frucor Beverages. This marked a significant shift in its business strategy, as it began focusing on developing and marketing its own range of beverages. Frucor Beverages quickly gained popularity with its innovative and refreshing products.

In 2001, Frucor Beverages was acquired by Suntory, a renowned Japanese beverage company. The acquisition brought new opportunities for Frucor Beverages to expand its presence in the international market. Following the acquisition, the company was renamed Frucor Suntory, reflecting its new ownership.

Products

Frucor Suntory offers a diverse portfolio of beverages catering to different consumer preferences. Some of its popular brands include:

• V Energy Drink: A well-known energy drink that provides a boost of energy and mental alertness.
• Just Juice: A range of fruit juices made from high-quality New Zealand fruits.
• H2GO: A line of flavored water beverages that are low in calories and sugar.
• Gatorade: A popular sports drink that helps replenish electrolytes lost during physical activity.
• Maximus: A range of functional beverages designed to enhance performance and focus.

These are just a few examples of the extensive product range offered by Frucor Suntory. The company continuously innovates and introduces new beverages to meet the evolving needs of consumers.

Sustainability Initiatives

Frucor Suntory is committed to sustainability and takes various initiatives to minimize its environmental impact. The company focuses on reducing water usage, energy consumption, and greenhouse gas emissions throughout its operations. It also promotes recycling and waste reduction practices.

Additionally, Frucor Suntory actively supports community initiatives and partners with organizations working towards environmental conservation and social welfare.