Brylcreem
Brylcreem is a British brand of hair styling products for men. The first of its kind, Brylcreem was created in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The name is a portmanteau of "brilliantine" and "cream". It is well known for its advertising slogan, "A little dab'll do ya!"
History
Brylcreem was first produced in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The product was a method to keep straight, fine hair in place. It was marketed under the slogan "A little dab'll do ya" and its jingle was sung by a vocal group called The Crew-Cuts.
During the Second World War, Brylcreem was a standard issue in the British Royal Air Force, which led to the nickname "Brylcreem Boys" for aircrew members. The look was popular during the 1930s–1950s among men in the military and for civilians.
In the late 20th century, Brylcreem's popularity declined due to the preference for hairstyles that required less grooming and maintenance. However, the brand has seen a revival in the 21st century due to a trend towards slicked-back hair styles.
Products
Brylcreem produces a range of men's hair styling products, including creams, clays, gels, waxes, and serums. The original Brylcreem product is a pomade that contains beeswax and mineral oil. It is known for its ability to create a variety of hairstyles, from slicked-back looks to more textured styles.
In popular culture
Brylcreem has been referenced in various forms of media, including music, film, and television. It was famously mentioned in the song "Grease" from the musical of the same name, and has been used as a plot device in several films and TV shows.
See also
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