Cap'n Crunch

Cap'n Crunch is a product line of corn and oat breakfast cereals introduced in 1963 and manufactured by Quaker Oats Company, a division of PepsiCo since 2001.

Etymology

The product line is named after its mascot, Cap'n Crunch, a late 18th-century naval captain, whose full name is Horatio Magellan Crunch. The character was developed by Jay Ward and designed by Allan Burns.

History

Cap'n Crunch was developed to recall a recipe with brown sugar and butter over rice, and the cereal required innovation of a special baking process as it was one of the first cereals to use an oil coating for flavor delivery.

Varieties

Over the years, Cap'n Crunch's product line has expanded to include a number of spin-off cereals such as Cap'n Crunch's Crunch Berries, Peanut Butter Crunch, and Cap'n Crunch's Oops! All Berries.

Mascot

The Cap'n Crunch mascot is depicted as a late 18th-century naval captain, an elder man with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform.

Controversies

In the past, Cap'n Crunch has been criticized for its high sugar content and its lack of nutritional value.

In popular culture

Cap'n Crunch has been referenced in various media, including television shows and films.

See also

• List of breakfast cereals
• Quaker Oats Company
• PepsiCo

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  A sample of Quaker Oats Cap'n Crunch cereal in the Franklin Farm section of Oak Hill, Fairfax County, Virginia