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Latest revision as of 17:11, 22 March 2025
Frame is a term used in various fields of study, including psychology, sociology, linguistics, and computer science. In the context of media studies, a frame refers to the way media and media gatekeepers organize and present the ideas, events, and topics they cover.
Definition[edit]
A frame in media studies is a broad organizing principle that is socially shared and persistent over time, that works symbolically to meaningfully structure the social world. Framing is an important topic since it can have a big influence and therefore the concept of framing expanded to organizations as well. Frames are abstractions that work to organize or structure message meaning.
Framing in Media Studies[edit]
In media studies, framing is a critical idea that refers to how journalists and news producers present a particular news story. They can choose to frame a story in different ways, which can influence how the audience perceives the story. For example, a news story about a protest could be framed as a violent disruption or as a peaceful demonstration, depending on the media outlet's perspective.
Framing in Psychology[edit]
In psychology, framing refers to the way decisions and judgments are influenced by how choices are phrased or presented. For example, people are more likely to choose a surgery if it is described in terms of survival rates rather than mortality rates.
Framing in Sociology[edit]
In sociology, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. In other words, people build a series of mental "filters" through biological and cultural influences. They then use these filters to make sense of the world.
Framing in Computer Science[edit]
In computer science, a frame is a digital data transmission unit in computer networking and telecommunication. In packet switched systems, a frame is a simple container for a single network packet.
