Marketing: Difference between revisions
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== Marketing == | |||
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File:Steve Jobs and Macintosh computer, January 1984, by Bernard Gotfryd - edited.jpg|Steve Jobs and Macintosh computer | |||
File:Portrait of Josiah Wedgwood gupjg13 4 ics8nad.tiff|Portrait of Josiah Wedgwood | |||
File:Marketing Mix 4P.svg|Marketing Mix 4P | |||
File:ASC Leiden - W.E.A. van Beek Collection - Dogon markets 21 - Women selling their beer warn the photographer that he also has to buy some, Tireli, Mali 1989.jpg|Dogon markets, Tireli, Mali 1989 | |||
File:Product life cycle.png|Product life cycle | |||
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Latest revision as of 01:42, 20 February 2025
Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. It is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value.
Definition[edit]
Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
History[edit]
The concept of marketing that we now see has evolved since the start of time. Initially, marketing was just about the distribution of goods from producers to consumers. However, in the 21st century, marketing has become a key element of business strategy.
Types of Marketing[edit]
There are several types of marketing, including Digital Marketing, Social Media Marketing, Content Marketing, Email Marketing, Influencer Marketing, Affiliate Marketing, and Viral Marketing.
Marketing Mix[edit]
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Product, Price, Promotion and Place.
Marketing Strategies[edit]
Marketing strategies include all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies.
See Also[edit]
References[edit]
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