Wrigley Company

Wrigley Company

The Wrigley Company is a well-known American chewing gum manufacturer and marketer. It was founded in 1891 by William Wrigley Jr. and is currently a subsidiary of Mars, Incorporated. The company is headquartered in Chicago, Illinois.

History

The Wrigley Company has a rich history that dates back over a century. It all began when William Wrigley Jr. moved to Chicago and started selling soap and baking powder. As a promotional tactic, he began offering free chewing gum with each purchase. To his surprise, the chewing gum became more popular than his other products.

Realizing the potential of the chewing gum market, Wrigley decided to focus solely on gum production. In 1891, he established the Wm. Wrigley Jr. Company, which later became known as the Wrigley Company. The company initially produced various flavors of chewing gum, including Spearmint and Juicy Fruit.

To further promote his gum, Wrigley introduced innovative marketing strategies. He offered free samples to customers, distributed gum to salesmen, and even sent free gum to people listed in phone books. These tactics helped establish Wrigley's gum as a household name.

In 1915, the company introduced Doublemint, a popular brand that featured two flavors of gum in one pack. This was followed by the introduction of other successful brands like Big Red and Winterfresh.

Products

The Wrigley Company offers a wide range of chewing gum products. Some of their most popular brands include:

• Juicy Fruit: A fruity flavored gum that has been a favorite among consumers for decades.
• Spearmint: A classic mint-flavored gum that provides a refreshing taste.
• Doublemint: Known for its iconic "Double Your Pleasure" slogan, Doublemint offers a unique blend of two flavors in one pack.
• Big Red: A cinnamon-flavored gum that has a strong and spicy taste.
• Winterfresh: A minty gum that provides a cool and refreshing sensation.

Apart from these well-known brands, the Wrigley Company also produces various other chewing gum flavors and varieties to cater to different consumer preferences.

Impact and Recognition

The Wrigley Company has had a significant impact on the chewing gum industry. It revolutionized the market by introducing innovative flavors and packaging. The company's marketing strategies, such as offering free samples and extensive advertising campaigns, helped establish its brands as leaders in the industry.

Over the years, the Wrigley Company has received numerous awards and recognition for its contributions to the gum industry. It has been recognized for its commitment to quality, innovation, and sustainability.

References

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  Mars Incorporated 2019 logo
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  Wrigley Building - Chicago, Illinois
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  William Wrigley Jr.
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  Wrigley’s gum ad for Spearmint, Juicy Fruit, and Doublemint
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  Wrigley's Gum 1920 Ad
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  Wrigley's Extra (North America)