Foodora

Foodora is an online food delivery service that was founded in 2014. It is a subsidiary of Delivery Hero, a global online food ordering and delivery marketplace. Foodora operates in several countries around the world, providing a platform for customers to order food from local restaurants and have it delivered to their homes or offices.

History

Foodora was founded in Germany in 2014. The company was initially launched as Volo GmbH in Munich, but later rebranded as Foodora. In 2015, Foodora was acquired by Delivery Hero, one of the largest global online food delivery companies.

Operations

Foodora operates by providing a platform for customers to order food from local restaurants. Customers can browse through the menus of participating restaurants, place an order, and have it delivered to their location. Foodora partners with restaurants that do not traditionally offer delivery services, thereby expanding their customer base and increasing their sales.

Foodora's operations are powered by a proprietary technology platform that manages all aspects of the order process, from menu listing to order placement and delivery. This platform is designed to ensure a seamless and efficient experience for both customers and restaurant partners.

Criticism and Controversy

Foodora has faced criticism and controversy in several of its operating markets. The company has been accused of unfair labor practices, with critics arguing that it exploits its delivery drivers by classifying them as independent contractors rather than employees. This classification means that drivers do not receive benefits such as sick pay and holiday pay.

In 2020, Foodora announced its exit from the Canadian market amidst ongoing legal battles over the classification of its drivers.

See Also

• Online food ordering
• Delivery Hero
• Gig economy

References

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• Foodora logo
  Foodora logo
• Foodora messenger
  Foodora messenger
• Foodora at Deloitte Toronto
  Foodora at Deloitte Toronto