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{{Infobox company
== Atkins Nutritionals ==
| name = Atkins Nutritionals, Inc.
| logo = Atkins 2017.png
| type = [[Private company|Private]]
| founder = [[Robert Atkins (nutritionist)|Robert Atkins]]
| founded = {{start date and age|1989}}
| owner = [[Roark Capital Group]]
| website = {{url|http://www.atkins.com}}
}}
'''Atkins Nutritionals, Inc.''' was founded by [[Robert Atkins (nutritionist)|Robert Atkins]] in order to promote the [[low-carbohydrate]] packaged foods of the [[Atkins diet]]. Currently it is owned by [[Roark Capital Group]].


==History==
[[File:Atkins_2017.png|thumb|right|Logo of Atkins Nutritionals]]
Atkins founded Atkins Nutritionals, Inc. in 1989 to promote the low-carbohydrate products of his increasingly popular [[Atkins diet]]. This diet was developed after Atkins read a research paper in the [[Journal of the American Medical Association]]. The paper, entitled "Weight Reduction," was published by Alfred W. Pennington in 1958. Atkins used information from the study to resolve his own overweight condition.


In October 2003 Parthenon Capital LLC and [[Goldman Sachs]] both acquired stakes in the company.<ref>{{cite web|url=http://www.msnbc.msn.com/id/8779500/|title=Atkins Nutritionals files for bankruptcy|publisher=''AP''|date={{date|2005-08-01}}|accessdate={{date|2012-08-16}}}}</ref> Following the death of its founder in 2003, the popularity of the diet and demand for Atkins products waned, causing Atkins Nutritionals Inc. to file for bankruptcy in July 2005, citing losses of $340 million.  
'''Atkins Nutritionals''' is a company that promotes the [[Atkins diet]], a low-carbohydrate eating plan developed by [[Robert Atkins (nutritionist)|Dr. Robert Atkins]]. The company was founded in 1989 and is headquartered in [[Denver, Colorado]]. Atkins Nutritionals produces a variety of food products designed to support the Atkins diet, including meal bars, shakes, and snacks.


The company emerged from bankruptcy in 2007 owned by North Castle Partners, with a softened marketing emphasis on the low-carbohydrate aspect of its products and an attempt to emphasize the overall nutritional value of its line of foods. It now has in place a business strategy concentrating on sales of nutrition bars and shakes.
== History ==


[[Roark Capital Group]] bought the company in 2010.<ref>{{cite news|url=https://www.theguardian.com/business/2010/dec/10/atkins-diet-roark-capital-sale|title=Atkins diet firm sells out to Roark Capital|first=Fiona|last=Walsh|newspaper=The Guardian|date={{date|2010-12-10}}|accessdate={{date|2012-08-16}}}}</ref>  Under Roark it has stabilized but it is rumored to be a disappointment and its 6 year hold period is longer than typical for private equity firms.  In February 2015 it was reported that Roark was seeking to sell the company but no buyer ever materialized.<ref>https://www.wsj.com/articles/atkins-nutritionals-up-for-sale-1424899395</ref>
Atkins Nutritionals was established to provide products that align with the principles of the Atkins diet, which emphasizes reducing carbohydrate intake to promote weight loss and improve health. The company gained popularity in the early 2000s as the low-carb diet trend surged in the United States and other parts of the world.


==See also==
== Products ==
* [[List of food companies]]
* [[South Beach Living]]


==References==
Atkins Nutritionals offers a range of products that are marketed as low-carbohydrate alternatives to traditional foods. These include:
{{reflist}}


==External links==
* '''Meal Bars''': Designed to be a convenient meal replacement, these bars are high in protein and fiber while being low in carbohydrates.
* {{Official website}}
* '''Shakes''': Atkins shakes are formulated to provide a balanced meal with essential nutrients, suitable for those following the Atkins diet.
* '''Snacks''': The company also offers a variety of snacks, such as chips and cookies, that fit within the low-carb lifestyle.


== The Atkins Diet ==


The [[Atkins diet]] is a low-carbohydrate diet that was first popularized by Dr. Robert Atkins in his 1972 book "Dr. Atkins' Diet Revolution." The diet is structured in phases, starting with a very low carbohydrate intake and gradually increasing the amount of carbohydrates consumed. The goal is to induce a state of [[ketosis]], where the body burns fat for fuel instead of carbohydrates.
== Criticism and Controversy ==
The Atkins diet and Atkins Nutritionals have faced criticism from some nutritionists and health professionals who argue that the diet's high fat content may not be suitable for everyone. Concerns have also been raised about the long-term sustainability of such a diet and its potential impact on heart health.
== Related pages ==
* [[Low-carbohydrate diet]]
* [[Ketogenic diet]]
* [[Robert Atkins (nutritionist)]]
[[Category:Nutrition]]
[[Category:Food companies of the United States]]
[[Category:Low-carbohydrate diets]]
[[Category:Low-carbohydrate diets]]
[[Category:Brand name diet products]]
[[Category:Baking mixes]]
{{dictionary-stub1}}
{{stb}}

Latest revision as of 11:39, 15 February 2025

Atkins Nutritionals[edit]

Logo of Atkins Nutritionals

Atkins Nutritionals is a company that promotes the Atkins diet, a low-carbohydrate eating plan developed by Dr. Robert Atkins. The company was founded in 1989 and is headquartered in Denver, Colorado. Atkins Nutritionals produces a variety of food products designed to support the Atkins diet, including meal bars, shakes, and snacks.

History[edit]

Atkins Nutritionals was established to provide products that align with the principles of the Atkins diet, which emphasizes reducing carbohydrate intake to promote weight loss and improve health. The company gained popularity in the early 2000s as the low-carb diet trend surged in the United States and other parts of the world.

Products[edit]

Atkins Nutritionals offers a range of products that are marketed as low-carbohydrate alternatives to traditional foods. These include:

  • Meal Bars: Designed to be a convenient meal replacement, these bars are high in protein and fiber while being low in carbohydrates.
  • Shakes: Atkins shakes are formulated to provide a balanced meal with essential nutrients, suitable for those following the Atkins diet.
  • Snacks: The company also offers a variety of snacks, such as chips and cookies, that fit within the low-carb lifestyle.

The Atkins Diet[edit]

The Atkins diet is a low-carbohydrate diet that was first popularized by Dr. Robert Atkins in his 1972 book "Dr. Atkins' Diet Revolution." The diet is structured in phases, starting with a very low carbohydrate intake and gradually increasing the amount of carbohydrates consumed. The goal is to induce a state of ketosis, where the body burns fat for fuel instead of carbohydrates.

Criticism and Controversy[edit]

The Atkins diet and Atkins Nutritionals have faced criticism from some nutritionists and health professionals who argue that the diet's high fat content may not be suitable for everyone. Concerns have also been raised about the long-term sustainability of such a diet and its potential impact on heart health.

Related pages[edit]