ViSalus: Difference between revisions

Latest revision as of 04:04, 13 February 2025

ViSalus[edit]

ViSalus company logo

ViSalus, also known as ViSalus Sciences, is a multi-level marketing company that specializes in weight management and nutritional products. Founded in 2005, ViSalus is known for its flagship product, the Body by Vi 90-Day Challenge, which encourages participants to set and achieve personal health and fitness goals.

History[edit]

ViSalus was founded by Blake Mallen, Nick Sarnicola, and Ryan Blair in 2005. The company initially struggled to gain traction but saw significant growth after being acquired by Blyth, Inc. in 2008. The acquisition provided ViSalus with the resources and support needed to expand its operations and marketing efforts.

Products[edit]

ViSalus offers a range of products primarily focused on weight management and nutrition. These include:

Vi-Shape Nutritional Shake Mix: A meal replacement shake designed to support weight loss and muscle building.
Vi-Trim Clear Control Drink Mix: A drink mix that helps control hunger and cravings.
Vi-Slim Metab-Awake Tablets: Tablets that aim to boost metabolism and energy levels.

Business Model[edit]

ViSalus operates using a multi-level marketing (MLM) model, where independent distributors sell products directly to consumers and recruit new distributors to join the sales network. Distributors earn commissions based on their sales and the sales of their recruits.

Controversies[edit]

ViSalus has faced criticism and legal challenges related to its business practices. Critics argue that the MLM model can resemble a pyramid scheme, where the focus is on recruitment rather than product sales. The company has also been scrutinized for the health claims made about its products.

Related pages[edit]

@@ Line 1: / Line 1: @@
-'''ViSalus''' is a multi-level marketing (MLM) company based in Los Angeles, California, that sells weight management nutritional products, dietary supplements, and energy drinks in the United States, Canada, and the United Kingdom. Founded in 2005 by Nick Sarnicola, Blake Mallen, and Ryan Blair, ViSalus is best known for its Body by Vi Challenge, a 90-day weight loss program that encourages customers to set and achieve their weight loss and fitness goals using ViSalus products.
+== ViSalus ==
-==History==
+[[File:Vi_company_logo.jpeg|thumb|right|ViSalus company logo]]
-ViSalus was established in 2005 with the aim of transforming lives through its health and wellness products and the entrepreneurial opportunities it offers. In 2008, the company faced financial difficulties but was revitalized after Blyth Inc., a company specializing in home decoration and fragrance products, acquired a controlling interest. This acquisition provided ViSalus with the necessary capital to expand its operations and product line. The company experienced rapid growth between 2010 and 2012, largely due to the popularity of the Body by Vi Challenge.
-==Products==
+'''ViSalus''', also known as ViSalus Sciences, is a multi-level marketing company that specializes in weight management and nutritional products. Founded in 2005, ViSalus is known for its flagship product, the Body by Vi 90-Day Challenge, which encourages participants to set and achieve personal health and fitness goals.
-ViSalus offers a range of products that support weight loss and fitness goals, including meal replacement shakes, energy drinks, and dietary supplements. The company's flagship product, the Vi-Shape meal replacement shake, is designed to provide balanced nutrition with low calories to support weight management. Other products include NEON Energy Drink, Nutra-Cookie, and Vi-Pak for daily nutritional support.
-==Body by Vi Challenge==
+== History ==
-The Body by Vi Challenge is a 90-day weight loss program that encourages participants to set personal weight loss or fitness goals and achieve them using ViSalus products. Participants can enter the challenge by purchasing a Challenge Kit, which includes a selection of ViSalus products tailored to their specific goals. The challenge also incorporates social media and community support to motivate participants, including before-and-after photos, progress tracking, and prizes for transformation stories.
-==Business Model==
+ViSalus was founded by [[Blake Mallen]], [[Nick Sarnicola]], and [[Ryan Blair]] in 2005. The company initially struggled to gain traction but saw significant growth after being acquired by [[Blyth, Inc.]] in 2008. The acquisition provided ViSalus with the resources and support needed to expand its operations and marketing efforts.
-ViSalus operates using a multi-level marketing (MLM) model, where its products are sold by independent distributors, also known as "Promoters." These promoters earn income through direct sales of products and by recruiting new distributors into their sales network, from whom they earn commissions based on their recruits' sales. The MLM model has been a subject of controversy, with critics arguing that it prioritizes recruitment over product sales, leading to concerns about the sustainability of the business model.
-==Controversies==
+== Products ==
-ViSalus has faced criticism and legal challenges related to its business practices. In 2012, a class-action lawsuit was filed against the company, alleging that it operated as a pyramid scheme. However, ViSalus has defended its business model, emphasizing its focus on product sales and compliance with legal standards for MLM companies.
-==Conclusion==
+ViSalus offers a range of products primarily focused on weight management and nutrition. These include:
-ViSalus has made a significant impact in the health and wellness industry with its innovative products and the Body by Vi Challenge. Despite facing controversies, the company continues to offer opportunities for individuals to achieve their weight loss and fitness goals, as well as entrepreneurial opportunities for those interested in its business model.
-[[Category:Companies based in Los Angeles]]
+* '''Vi-Shape Nutritional Shake Mix''': A meal replacement shake designed to support weight loss and muscle building.
+* '''Vi-Trim Clear Control Drink Mix''': A drink mix that helps control hunger and cravings.
+* '''Vi-Slim Metab-Awake Tablets''': Tablets that aim to boost metabolism and energy levels.
+== Business Model ==
+ViSalus operates using a [[multi-level marketing]] (MLM) model, where independent distributors sell products directly to consumers and recruit new distributors to join the sales network. Distributors earn commissions based on their sales and the sales of their recruits.
+== Controversies ==
+ViSalus has faced criticism and legal challenges related to its business practices. Critics argue that the MLM model can resemble a [[pyramid scheme]], where the focus is on recruitment rather than product sales. The company has also been scrutinized for the health claims made about its products.
+== Related pages ==
+* [[Multi-level marketing]]
+* [[Weight management]]
+* [[Nutritional supplement]]
+[[Category:Health and wellness companies]]
 [[Category:Multi-level marketing companies]]
-[[Category:Dietary supplements]]
-{{stb}}