Tnuva

Tnuva (Hebrew: תנובה) is an Israeli food manufacturing company. It is the largest dairy producer in Israel and one of the leading food companies in the country. Tnuva was established in 1926 and has since grown to become a major player in the Israeli food industry.

History

Tnuva was founded in 1926 by a group of kibbutz and moshav members who sought to create a cooperative for the distribution of agricultural products. The name "Tnuva" means "produce" in Hebrew, reflecting the company's origins in agricultural production.

In its early years, Tnuva focused primarily on the distribution of milk and dairy products. Over time, the company expanded its product range to include a wide variety of food items, including cheese, yogurt, pudding, and ice cream. Tnuva also produces and distributes non-dairy products such as eggs, meat, and frozen vegetables.

Products

Tnuva's product line includes a wide range of dairy and non-dairy items. Some of the most popular products include:

• Milk
• Cheese
• Yogurt
• Pudding
• Ice cream
• Eggs
• Meat
• Frozen vegetables

Ownership

In 2014, Tnuva was acquired by the Chinese company Bright Food Group. This acquisition marked a significant shift in the ownership structure of Tnuva, which had previously been owned by Israeli cooperative members.

Market Position

Tnuva holds a dominant position in the Israeli dairy market, with a significant market share in various dairy categories. The company is known for its high-quality products and strong brand recognition among Israeli consumers.

Controversies

Tnuva has faced several controversies over the years, including issues related to pricing and competition. In 2011, the company was at the center of the cottage cheese boycott, a consumer protest against high prices of dairy products in Israel. The boycott led to a significant reduction in the price of cottage cheese and other dairy products.

See Also

• Dairy farming in Israel
• Agriculture in Israel
• Food industry in Israel
• Bright Food

External Links

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  Tnuva
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  Israel Ben Gurion Airport Advertising
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  בנין שיווק והפצה תנובה ירושלים
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  Tnuva truck