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== Forrest Mars Sr. ==
{{short description|American businessman and inventor}}
{{Infobox person
{{Use American English|date=October 2023}}
| name = Forrest Mars Sr.
{{Use mdy dates|date=October 2023}}
| image =
| caption =
| birth_date = {{birth date|1904|03|21}}
| birth_place = [[Wadena, Minnesota]], U.S.
| death_date = {{death date and age|1999|07|01|1904|03|21}}
| death_place = [[Miami, Florida]], U.S.
| occupation = Businessman
| known_for = Co-founder of [[Mars, Incorporated]]
}}


'''Forrest Mars Sr.''' (March 21, 1904 – July 1, 1999) was an American businessman and the co-founder of [[Mars, Incorporated]], one of the largest confectionery companies in the world. He played a significant role in the development and expansion of the company, which is known for its popular brands such as [[M&M's]], [[Snickers]], and [[Milky Way]].
[[File:Forrest_Mars,_Sr..jpg|thumb|right|Forrest Mars, Sr.]]


== Early Life and Education ==
'''Forrest Edward Mars Sr.''' (March 21, 1904 – July 1, 1999) was an American businessman and inventor. He is best known for his role in the development of the [[Mars, Incorporated]] company and for creating several iconic [[confectionery]] products.
Forrest Mars Sr. was born on March 21, 1904, in [[Wadena, Minnesota]], United States. He was the son of Frank C. Mars, the founder of Mars, Incorporated. Growing up in a family involved in the confectionery business, Mars developed a keen interest in the industry from a young age. He attended the University of California, Berkeley, where he studied business administration.


== Career ==
==Early life==
After completing his education, Mars joined his father's company, Mars, Incorporated, in 1929. He played a crucial role in expanding the business and introducing innovative products. Mars was instrumental in the development and launch of the iconic M&M's chocolate candies in 1941, which became a huge success and remain popular to this day.
Forrest Mars was born in [[Wadena, Minnesota]], to [[Franklin Clarence Mars]] and Ethel G. Mars. His father was the founder of the [[Mars, Incorporated]] company, which began as a small candy business. Forrest grew up in a family deeply involved in the confectionery industry, which influenced his future career.


Under Mars' leadership, the company expanded its operations globally, establishing manufacturing facilities and distribution networks in various countries. He also played a key role in the acquisition of other confectionery companies, further strengthening Mars, Incorporated's position in the industry.
==Career==
===Mars, Incorporated===
Forrest Mars joined [[Mars, Incorporated]] in the 1920s, working alongside his father. He was instrumental in expanding the company's product line and market reach. One of his significant contributions was the development of the [[Milky Way (chocolate bar)|Milky Way]] bar, which became a major success in the United States.


== Personal Life ==
===Innovations===
Forrest Mars Sr. was known for his private and reserved nature. He preferred to keep his personal life away from the public eye. He was married and had three children, Forrest Mars Jr., John Mars, and Jacqueline Mars, who later became involved in the family business.
Forrest Mars is credited with several innovations in the confectionery industry. He developed the [[M&M's]] candy, which became one of the most popular chocolate products worldwide. The idea for M&M's came from observing soldiers eating chocolate pellets with a hard shell during the [[Spanish Civil War]].


== Legacy ==
===International Expansion===
Forrest Mars Sr.'s contributions to the confectionery industry and the success of Mars, Incorporated are widely recognized. His innovative approach and business acumen played a significant role in shaping the company's growth and establishing it as a global leader in the industry.
In the 1930s, Forrest Mars moved to [[Europe]] to expand the company's operations. He established a factory in [[Slough]], [[England]], where he introduced the [[Mars bar]] to the European market. This move marked the beginning of Mars, Incorporated's international expansion.


== References ==
==Later life and legacy==
{{Reflist}}
Forrest Mars retired in 1973 but remained involved in the company as a consultant. He passed away on July 1, 1999, leaving behind a legacy of innovation and expansion in the confectionery industry. His contributions to Mars, Incorporated helped transform it into one of the largest privately-owned companies in the world.
 
==Related pages==
* [[Mars, Incorporated]]
* [[M&M's]]
* [[Milky Way (chocolate bar)]]
* [[Mars bar]]


[[Category:Businesspeople]]
[[Category:American businesspeople]]
[[Category:1904 births]]
[[Category:1904 births]]
[[Category:1999 deaths]]
[[Category:1999 deaths]]
[[Category:American businesspeople]]
[[Category:American inventors]]
[[Category:Confectioners]]

Latest revision as of 11:36, 15 February 2025

American businessman and inventor



Forrest Mars, Sr.

Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American businessman and inventor. He is best known for his role in the development of the Mars, Incorporated company and for creating several iconic confectionery products.

Early life[edit]

Forrest Mars was born in Wadena, Minnesota, to Franklin Clarence Mars and Ethel G. Mars. His father was the founder of the Mars, Incorporated company, which began as a small candy business. Forrest grew up in a family deeply involved in the confectionery industry, which influenced his future career.

Career[edit]

Mars, Incorporated[edit]

Forrest Mars joined Mars, Incorporated in the 1920s, working alongside his father. He was instrumental in expanding the company's product line and market reach. One of his significant contributions was the development of the Milky Way bar, which became a major success in the United States.

Innovations[edit]

Forrest Mars is credited with several innovations in the confectionery industry. He developed the M&M's candy, which became one of the most popular chocolate products worldwide. The idea for M&M's came from observing soldiers eating chocolate pellets with a hard shell during the Spanish Civil War.

International Expansion[edit]

In the 1930s, Forrest Mars moved to Europe to expand the company's operations. He established a factory in Slough, England, where he introduced the Mars bar to the European market. This move marked the beginning of Mars, Incorporated's international expansion.

Later life and legacy[edit]

Forrest Mars retired in 1973 but remained involved in the company as a consultant. He passed away on July 1, 1999, leaving behind a legacy of innovation and expansion in the confectionery industry. His contributions to Mars, Incorporated helped transform it into one of the largest privately-owned companies in the world.

Related pages[edit]

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