Burple

Burple was a drink mix that was popular in the 1980s. Initially introduced to the market as a fun and innovative way for children to enjoy a beverage, Burple came in a unique packaging that expanded, much like an accordion, from a small, compact container to a larger bottle. This distinctive feature, along with its colorful branding and marketing, made Burple a memorable product of its time.

History

The concept of Burple was developed in the mid-1980s, aiming to capture the imagination of children and encourage them to drink more fluids. The drink mix itself was fruit-flavored, and it was sold in a concentrated form. To prepare the drink, water needed to be added to the concentrate inside the expandable container. The novelty of the packaging, combined with the fruity taste of the drink, quickly caught the attention of its target audience.

Packaging

The packaging of Burple was perhaps its most notable feature. The container was designed to expand, allowing for a larger volume of the beverage to be made from the concentrate. This design was not only innovative but also practical, as it made the product easy to store and transport before use. The expandable container could then be reused, adding an element of sustainability before such concerns became a widespread consideration.

Flavors

Burple was available in several fruit flavors, including grape, orange, and cherry. These flavors were typical of children's beverages at the time and were formulated to appeal to the young palate. The variety of flavors offered allowed children to choose their favorites or try new ones, keeping the product interesting and engaging.

Marketing

The marketing strategy for Burple heavily relied on its unique packaging and the novelty of its concept. Advertisements for Burple often featured animated characters and vibrant colors, aiming to capture the attention of children. The product was marketed as not just a drink but an experience, encouraging kids to enjoy the process of making the drink as much as consuming it.

Legacy

While Burple enjoyed popularity during its time on the market, it eventually faded into obscurity. However, it remains a nostalgic item for those who grew up in the 1980s. The innovative approach to packaging and marketing left a lasting impression on its consumers, making Burple a memorable part of 1980s pop culture.

See Also

• 1980s in food
• Innovative packaging
• Children's beverages

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