Texture (app): Difference between revisions

Latest revision as of 12:00, 15 February 2025

Texture (app)[edit]

Logo of the Texture app

Texture was a digital magazine app that provided users with access to a wide range of magazines for a monthly subscription fee. It was often referred to as the "Netflix of magazines" due to its all-you-can-read model. The app was available on various platforms, including iOS and Android, and offered a seamless reading experience with a vast library of popular magazines.

History[edit]

Texture was launched in 2010 by a consortium of major magazine publishers, including Condé Nast, Hearst Communications, Meredith Corporation, News Corp, and Time Inc.. The app was initially known as "Next Issue Media" before rebranding to Texture in 2015. The goal of the app was to provide a digital solution to the declining print magazine industry by offering a convenient and cost-effective way for readers to access their favorite publications.

In March 2018, Apple Inc. acquired Texture, integrating its technology and content into Apple's own services. This acquisition was part of Apple's strategy to expand its digital content offerings and enhance its Apple News platform.

Features[edit]

Texture offered a user-friendly interface that allowed subscribers to browse and read magazines on their devices. Key features included:

Unlimited Access: Subscribers could read as many magazines as they wanted from a wide selection of titles.
Offline Reading: Users could download magazines for offline reading, making it convenient for travel or areas with limited internet access.
Personalized Recommendations: The app provided personalized magazine recommendations based on the user's reading habits and preferences.
Back Issues: Subscribers had access to back issues of magazines, allowing them to explore past content.

Impact on the Magazine Industry[edit]

Texture played a significant role in the digital transformation of the magazine industry. By offering a subscription-based model, it provided publishers with a new revenue stream and helped them reach a broader audience. The app's success demonstrated the viability of digital magazine distribution and influenced other digital content platforms.

Transition to Apple News+[edit]

After acquiring Texture, Apple launched Apple News+ in March 2019, incorporating many of Texture's features and magazine offerings. Apple News+ expanded on Texture's model by integrating magazines with news articles from various publishers, creating a comprehensive digital newsstand.

Related pages[edit]

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-'''Texture''' was a [[digital media]] service that provided users with access to a wide range of [[magazines]] through a single subscription. Launched in 2012 under the name Next Issue, it was rebranded as Texture in 2015. The service allowed subscribers to access their favorite magazines in digital form, both current and back issues, on various devices such as [[smartphones]], [[tablets]], and personal computers. Texture was often referred to as the "Netflix for magazines," highlighting its subscription-based model that offered unlimited access to a library of digital magazines for a monthly fee.
+== Texture (app) ==
-==Overview==
+[[File:Texture_(app)_logo.png|thumb|right|Logo of the Texture app]]
-Texture provided a platform for readers to explore a vast array of digital magazines across different genres, including [[news]], [[entertainment]], [[fashion]], [[technology]], and more. The service aimed to revolutionize the way people accessed and read magazines by making it more convenient, eco-friendly, and cost-effective. Subscribers could enjoy reading without the clutter of physical magazines, benefiting from the portability and accessibility that digital content offers.
-==Features==
+'''Texture''' was a digital magazine app that provided users with access to a wide range of magazines for a monthly subscription fee. It was often referred to as the "Netflix of magazines" due to its all-you-can-read model. The app was available on various platforms, including iOS and Android, and offered a seamless reading experience with a vast library of popular magazines.
-The Texture app featured a user-friendly interface that made it easy for subscribers to navigate through the library of magazines. Key features included:
-* '''Personalized Recommendations:''' The app suggested magazines and articles based on the user's reading habits and preferences.
+=== History ===
-* '''Curated Collections:''' Editors at Texture curated collections of articles to help users discover new content related to their interests.
-* '''Offline Reading:''' Users could download magazines to their devices for offline reading, making it convenient for travel or when internet access was limited.
-* '''High-Quality Content:''' The service provided high-resolution images and interactive features that enhanced the reading experience compared to traditional print magazines.
-==Acquisition by Apple==
+Texture was launched in 2010 by a consortium of major magazine publishers, including [[Condé Nast]], [[Hearst Communications]], [[Meredith Corporation]], [[News Corp]], and [[Time Inc.]]. The app was initially known as "Next Issue Media" before rebranding to Texture in 2015. The goal of the app was to provide a digital solution to the declining print magazine industry by offering a convenient and cost-effective way for readers to access their favorite publications.
-In March 2018, [[Apple Inc.]] announced that it had acquired Texture, signaling its intention to expand into the digital magazine and content subscription market. The acquisition was part of Apple's broader strategy to increase its services revenue and offer more content to its users. Following the acquisition, Apple launched [[Apple News+]] in March 2019, which integrated Texture's magazine selection into its existing [[Apple News]] service. Apple News+ built upon Texture's foundation, offering subscribers access to an even broader range of magazines and newspapers.
-==Impact==
+In March 2018, [[Apple Inc.]] acquired Texture, integrating its technology and content into Apple's own services. This acquisition was part of Apple's strategy to expand its digital content offerings and enhance its [[Apple News]] platform.
-Texture's innovative approach to digital magazine subscriptions played a significant role in the transition of print media to digital formats. By offering a convenient and sustainable alternative to physical magazines, Texture helped to reduce paper waste and the environmental impact associated with traditional magazine publishing. Furthermore, it provided publishers with a platform to reach a wider audience, potentially increasing readership and revenue in the digital age.
-==Closure==
+=== Features ===
-Following the launch of Apple News+, Texture's service was eventually phased out. Apple discontinued Texture in May 2019, encouraging its subscribers to transition to Apple News+ to continue accessing their favorite magazines digitally.
-==Legacy==
+Texture offered a user-friendly interface that allowed subscribers to browse and read magazines on their devices. Key features included:
-Although Texture is no longer operational, its influence on the digital magazine subscription market continues. It demonstrated the viability of subscription-based models for digital content and paved the way for services like Apple News+. Texture's legacy lies in its contribution to the evolution of how media is consumed, promoting the shift towards digital consumption while supporting the sustainability of the publishing industry.
+* '''Unlimited Access''': Subscribers could read as many magazines as they wanted from a wide selection of titles.
+* '''Offline Reading''': Users could download magazines for offline reading, making it convenient for travel or areas with limited internet access.
+* '''Personalized Recommendations''': The app provided personalized magazine recommendations based on the user's reading habits and preferences.
+* '''Back Issues''': Subscribers had access to back issues of magazines, allowing them to explore past content.
+=== Impact on the Magazine Industry ===
+Texture played a significant role in the digital transformation of the magazine industry. By offering a subscription-based model, it provided publishers with a new revenue stream and helped them reach a broader audience. The app's success demonstrated the viability of digital magazine distribution and influenced other digital content platforms.
+=== Transition to Apple News+ ===
+After acquiring Texture, Apple launched [[Apple News+]] in March 2019, incorporating many of Texture's features and magazine offerings. Apple News+ expanded on Texture's model by integrating magazines with news articles from various publishers, creating a comprehensive digital newsstand.
+== Related pages ==
+* [[Apple News]]
+* [[Digital media]]
+* [[Magazine]]
+* [[Subscription business model]]
 [[Category:Digital media]]
-[[Category:Magazines]]
+[[Category:Mobile applications]]
-[[Category:Subscription services]]
+[[Category:Apple Inc. acquisitions]]
-{{media-stub}}