https://wikimd.com/index.php?action=history&feed=atom&title=Web_analyticsWeb analytics - Revision history2026-04-05T06:15:38ZRevision history for this page on the wikiMediaWiki 1.44.2https://wikimd.com/index.php?title=Web_analytics&diff=5885952&oldid=prevPrab: CSV import2024-06-05T20:26:26Z<p>CSV import</p>
<p><b>New page</b></p><div>[[File:Basic_Steps_of_Web_Analytics_Process.png|thumb|Basic_Steps_of_Web_Analytics_Process]] [[file:Clickpath_Analysis.png|right|thumb|Clickpath_Analysis]] '''Web analytics''' is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. <br />
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==Overview==<br />
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.<br />
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==Key Metrics==<br />
Some of the key metrics in web analytics include:<br />
* '''Pageviews''': The total number of pages viewed. Repeated views of a single page are counted.<br />
* '''Visits/Sessions''': A visit is a group of interactions that take place on your website within a given time frame.<br />
* '''Unique Visitors''': The number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.<br />
* '''Bounce Rate''': The percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.<br />
* '''Conversion Rate''': The percentage of visitors who take a desired action.<br />
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==Tools and Software==<br />
There are several tools and software available for web analytics, including:<br />
* [[Google Analytics]]<br />
* [[Adobe Analytics]]<br />
* [[Piwik]]<br />
* [[Clicky]]<br />
* [[Webtrends]]<br />
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==Applications==<br />
Web analytics can be used for various applications, such as:<br />
* Improving website usability<br />
* Enhancing user experience<br />
* Optimizing marketing campaigns<br />
* Conducting market research<br />
* Tracking e-commerce performance<br />
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==Related Concepts==<br />
* [[Search engine optimization]]<br />
* [[Digital marketing]]<br />
* [[User experience design]]<br />
* [[Conversion rate optimization]]<br />
* [[A/B testing]]<br />
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==See Also==<br />
* [[Google Analytics]]<br />
* [[Adobe Analytics]]<br />
* [[Search engine optimization]]<br />
* [[Digital marketing]]<br />
* [[User experience design]]<br />
* [[Conversion rate optimization]]<br />
* [[A/B testing]]<br />
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==References==<br />
{{Reflist}}<br />
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==External Links==<br />
{{Commons category|Web analytics}}<br />
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[[Category:Web analytics]]<br />
[[Category:Digital marketing]]<br />
[[Category:Internet terminology]]<br />
[[Category:Web development]]<br />
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