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	== Pepsi Blue ==		== Pepsi Blue ==

	~~Pepsi Blue was a berry-flavored soft drink produced by~~ [[~~PepsiCo]] and launched in mid-2002~~. ~~It was marketed towards teenagers and young adults and was in direct competition with [[Coca-Cola~~]]~~'s Vanilla Coke. Pepsi Blue was discontinued in the United States and Canada in 2004, but it remains available in some other countries.~~		[[File:Pepsi_Blue.jpg\|thumb\|right\|A bottle of Pepsi Blue]]

	~~=== History ===~~		'''Pepsi Blue''' is a [[berry]]-flavored soft drink produced by [[PepsiCo]]. It was first introduced in 2002 and was marketed as a "berry cola fusion." The drink is notable for its bright blue color, which is achieved using [[Blue 1]], a food coloring agent.

	Pepsi Blue was launched after a significant marketing campaign that included commercials featuring the band [[Sevendust]] and the song "Blue (Da Ba Dee)" by [[Eiffel 65]]. The drink was also promoted through various other media, including television, cinema, and in-store sampling events.		== History ==

	~~=== Flavor~~ and ~~Color ===~~		Pepsi Blue was launched in the United States and [[Canada]] in mid-2002. The introduction of Pepsi Blue was part of a broader strategy by PepsiCo to capture the attention of younger consumers and compete with rival [[Coca-Cola]]'s [[Vanilla Coke]].

	~~Pepsi Blue~~ was ~~a bright blue in color and had a~~ berry flavor. ~~The flavor was a result of taste-testing over 100 flavors over a 9-month period. The blue color was achieved using~~ Blue 1, a ~~highly controversial coloring agent banned in numerous countries~~.		The drink was initially met with mixed reviews. Some consumers enjoyed the unique berry flavor, while others found it too sweet or artificial. Despite the mixed reception, Pepsi Blue developed a cult following.

	==~~= Reception =~~==		== Discontinuation and Reintroduction ==

	~~The reception to~~ Pepsi Blue was ~~mixed. Some consumers enjoyed~~ the ~~unique flavor~~ and ~~bold color~~, ~~while others felt it was too sweet or artificial tasting~~. ~~Despite the mixed reviews~~, ~~Pepsi Blue maintained a strong following of dedicated fans who were disappointed when~~ it ~~was discontinued~~.		Pepsi Blue was discontinued in the United States and Canada in 2004, just two years after its launch. However, it continued to be available in some international markets, including [[Indonesia]] and the [[Philippines]].

	~~=== Discontinuation ===~~		In 2021, PepsiCo announced a limited-time reintroduction of Pepsi Blue in the United States, much to the delight of its fans. This reintroduction was part of a trend of bringing back nostalgic products to appeal to consumers' sense of nostalgia.

	Pepsi Blue was discontinued in the United States and Canada in 2004. The decision to discontinue the product was due to poor sales and negative publicity surrounding the use of Blue 1, the coloring agent used to give the drink its distinctive color.		== Ingredients ==

	~~=== Availability ===~~		Pepsi Blue's ingredients include carbonated water, high fructose corn syrup, natural and artificial flavors, citric acid, sodium benzoate (preservative), caffeine, gum arabic, and Blue 1.

	Despite being discontinued in North America, Pepsi Blue is still available in some countries, including the Philippines and Indonesia. In these markets, the drink continues to be popular, particularly among younger consumers.		== Marketing ==

	~~=== Legacy ===~~		The marketing campaign for Pepsi Blue was heavily targeted towards teenagers and young adults. PepsiCo used a variety of promotional strategies, including partnerships with popular music artists and sponsorship of events. The drink was often associated with the "extreme" sports and music culture of the early 2000s.

	Pepsi Blue~~'s legacy lives on through its dedicated fan base. There are numerous online petitions~~ and ~~social media groups dedicated to bringing back the drink~~. ~~In 2021,~~ PepsiCo ~~announced~~ a ~~limited-time return~~ of ~~Pepsi Blue in the United States~~, ~~much to~~ the ~~delight~~ of ~~its fans~~.

	~~== See Also ==~~

			== Related pages ==
	* [[PepsiCo]]		* [[PepsiCo]]
	* [[~~List of Pepsi variations~~]]		* [[Soft drink]]
	* [[Coca-Cola Vanilla]]		* [[Coca-Cola]]
			* [[Vanilla Coke]]
	~~== References ==~~

	~~<references />~~

	~~== External Links ==~~

	* [~~https~~:~~//www.pepsico.com/~~brands ~~PepsiCo Official Website~~]		[[Category:PepsiCo brands]]
	* [~~https~~:~~//www.facebook.com/PepsiUS/ Pepsi US on Facebook~~]		[[Category:Soft drinks]]
	~~{{dictionary-stub1}}~~		[[Category:Products introduced in 2002]]

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2024-02-23T06:04:20Z

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== Pepsi Blue ==

Pepsi Blue was a berry-flavored soft drink produced by [[PepsiCo]] and launched in mid-2002. It was marketed towards teenagers and young adults and was in direct competition with [[Coca-Cola]]'s Vanilla Coke. Pepsi Blue was discontinued in the United States and Canada in 2004, but it remains available in some other countries.

=== History ===

Pepsi Blue was launched after a significant marketing campaign that included commercials featuring the band [[Sevendust]] and the song "Blue (Da Ba Dee)" by [[Eiffel 65]]. The drink was also promoted through various other media, including television, cinema, and in-store sampling events.

=== Flavor and Color ===

Pepsi Blue was a bright blue in color and had a berry flavor. The flavor was a result of taste-testing over 100 flavors over a 9-month period. The blue color was achieved using Blue 1, a highly controversial coloring agent banned in numerous countries.

=== Reception ===

The reception to Pepsi Blue was mixed. Some consumers enjoyed the unique flavor and bold color, while others felt it was too sweet or artificial tasting. Despite the mixed reviews, Pepsi Blue maintained a strong following of dedicated fans who were disappointed when it was discontinued.

=== Discontinuation ===

Pepsi Blue was discontinued in the United States and Canada in 2004. The decision to discontinue the product was due to poor sales and negative publicity surrounding the use of Blue 1, the coloring agent used to give the drink its distinctive color.

=== Availability ===

Despite being discontinued in North America, Pepsi Blue is still available in some countries, including the Philippines and Indonesia. In these markets, the drink continues to be popular, particularly among younger consumers.

=== Legacy ===

Pepsi Blue's legacy lives on through its dedicated fan base. There are numerous online petitions and social media groups dedicated to bringing back the drink. In 2021, PepsiCo announced a limited-time return of Pepsi Blue in the United States, much to the delight of its fans.

== See Also ==

* [[PepsiCo]]
* [[List of Pepsi variations]]
* [[Coca-Cola Vanilla]]

== References ==

<references />

== External Links ==

* [https://www.pepsico.com/brands PepsiCo Official Website]
* [https://www.facebook.com/PepsiUS/ Pepsi US on Facebook]
{{dictionary-stub1}}

Pepsi Blue - Revision history

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