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'''No-Cal''' is a brand of [[sugar-free]] [[soft drink]] that was first produced in the 1950s by the No-Cal Corporation in [[Brooklyn]], New York. It was one of the first sugar-free soft drinks on the market, and was initially targeted towards diabetics.

== History ==

No-Cal was created by Hyman Kirsch, a Russian immigrant who founded the No-Cal Corporation in Brooklyn, New York. Kirsch was a [[pharmacist]] and was looking for a way to create a soft drink that could be enjoyed by his diabetic patients. He developed No-Cal as a sugar-free alternative to traditional soft drinks, using [[saccharin]] as a sweetener.

The drink was first introduced in 1952, and was initially only available in a [[cherry]] flavor. However, the product quickly gained popularity, and additional flavors such as [[vanilla]], [[lemon-lime]], and [[black cherry]] were soon added.

== Popularity and Decline ==

No-Cal was popular throughout the 1950s and 1960s, particularly among diabetics and those looking to reduce their sugar intake. However, the brand faced increasing competition from other sugar-free soft drinks, such as [[Diet Rite]] and [[Tab (soft drink)|Tab]], which were introduced in the 1960s.

By the 1970s, sales of No-Cal had declined significantly, and the brand was eventually discontinued. Despite its decline, No-Cal is remembered as one of the pioneers in the sugar-free soft drink market.

== Legacy ==

Today, No-Cal is often cited as a precursor to the modern diet soft drink industry. Its use of saccharin as a sweetener paved the way for other sugar-free soft drinks, and its success demonstrated a market for low-calorie beverage options.

== See also ==

* [[Diet drink]]
* [[Sugar substitute]]
* [[History of soft drinks]]

[[Category:Soft drinks]]
[[Category:Sugar-free drinks]]
[[Category:Products introduced in 1952]]
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No-Cal - Revision history

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