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<p><b>New page</b></p><div>[[File:Nabisco_logo.svg|Nabisco logo|thumb]] '''Nabisco'''<br />
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[[File:Nabisco logo.svg|thumb|Nabisco logo]]<br />
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'''Nabisco''', originally known as the '''National Biscuit Company''', is an American manufacturer of [[cookies]] and [[snack food]]s. The company is a subsidiary of [[Mondelez International]] and is headquartered in [[East Hanover, New Jersey]]. Nabisco's most famous products include [[Oreo]] cookies, [[Chips Ahoy!]], and [[Ritz Crackers]].<br />
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==History==<br />
Nabisco was founded in 1898 by the merger of the [[American Biscuit and Manufacturing Company]] and the [[New York Biscuit Company]]. The company quickly became a leader in the snack food industry, known for its innovative products and marketing strategies.<br />
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===Early Years===<br />
In the early 20th century, Nabisco introduced several iconic products, including the [[Oreo]] cookie in 1912. The Oreo quickly became one of the best-selling cookies in the United States and remains a flagship product for the company.<br />
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===Mid-20th Century===<br />
During the mid-20th century, Nabisco continued to expand its product line and market reach. The company introduced [[Ritz Crackers]] in 1934 and [[Chips Ahoy!]] cookies in 1963. These products further solidified Nabisco's position in the snack food industry.<br />
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===Acquisition by R.J. Reynolds===<br />
In 1985, Nabisco was acquired by [[R.J. Reynolds Tobacco Company]], forming [[RJR Nabisco]]. This merger was one of the largest corporate takeovers in history at the time. However, the merger was short-lived, and Nabisco was later spun off as an independent company.<br />
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===Mondelez International===<br />
In 2000, Nabisco was acquired by [[Philip Morris Companies Inc.]], which later became [[Altria Group]]. Nabisco was then merged with [[Kraft Foods]], and in 2012, Kraft Foods split into two companies: [[Kraft Heinz]] and [[Mondelez International]]. Nabisco became part of Mondelez International, where it remains today.<br />
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==Products==<br />
Nabisco offers a wide range of products, including:<br />
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* [[Oreo]]<br />
* [[Chips Ahoy!]]<br />
* [[Ritz Crackers]]<br />
* [[Wheat Thins]]<br />
* [[Triscuit]]<br />
* [[Nutter Butter]]<br />
* [[Fig Newtons]]<br />
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==Marketing and Advertising==<br />
Nabisco has been known for its innovative marketing and advertising campaigns. The company has used various slogans and mascots over the years to promote its products. One of the most famous slogans is "Milk's favorite cookie," used to market [[Oreo]] cookies.<br />
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==See Also==<br />
* [[Mondelez International]]<br />
* [[Oreo]]<br />
* [[Chips Ahoy!]]<br />
* [[Ritz Crackers]]<br />
* [[Kraft Foods]]<br />
* [[RJR Nabisco]]<br />
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==References==<br />
{{Reflist}}<br />
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==External Links==<br />
{{Commons category|Nabisco}}<br />
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[[Category:Food and drink companies of the United States]]<br />
[[Category:Snack food manufacturers]]<br />
[[Category:Companies based in New Jersey]]<br />
[[Category:Mondelez International brands]]<br />
[[Category:American brands]]<br />
[[Category:1898 establishments in the United States]]<br />
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