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<p><b>New page</b></p><div>'''Ferrero''' is an Italian multinational company known for its wide range of confectionery and chocolate products. The company was founded in 1946 in [[Alba, Piedmont|Alba]], [[Italy]] by [[Pietro Ferrero]]. Ferrero is one of the largest chocolate and confectionery companies in the world, renowned for its high-quality products and innovative marketing strategies.<br />
==History==<br />
Ferrero was established in 1946 by Pietro Ferrero, a pastry maker and chocolatier. The company initially gained fame with the creation of [[Nutella]], a hazelnut and chocolate spread that has become a global phenomenon. Pietro's son, [[Michele Ferrero]], took over the company in 1957 and expanded its product line and international presence.<br />
==Products==<br />
Ferrero is known for several iconic products, including:<br />
* [[Nutella]] - A hazelnut and chocolate spread.<br />
* [[Ferrero Rocher]] - A chocolate and hazelnut confectionery.<br />
* [[Kinder Surprise]] - A chocolate egg with a toy inside.<br />
* [[Tic Tac]] - A brand of small, hard mints.<br />
* [[Mon Chéri]] - A chocolate with a cherry and liqueur filling.<br />
==Global Presence==<br />
Ferrero has a significant global presence, with operations in over 55 countries and products sold in more than 170 countries. The company has manufacturing plants in various locations, including [[Italy]], [[Germany]], [[France]], and [[Canada]].<br />
==Corporate Structure==<br />
Ferrero is a privately held company, with the Ferrero family maintaining control over its operations. The company is known for its secretive nature and strong emphasis on quality and innovation.<br />
==Sustainability Initiatives==<br />
Ferrero has committed to several sustainability initiatives, including responsible sourcing of raw materials, reducing environmental impact, and promoting social responsibility. The company aims to use 100% certified sustainable palm oil and has made significant strides in improving the sustainability of its cocoa supply chain.<br />
==See Also==<br />
* [[Nutella]]<br />
* [[Ferrero Rocher]]<br />
* [[Kinder Surprise]]<br />
* [[Tic Tac]]<br />
* [[Mon Chéri]]<br />
* [[Alba, Piedmont]]<br />
* [[Pietro Ferrero]]<br />
* [[Michele Ferrero]]<br />
==References==<br />
{{Reflist}}<br />
==External Links==<br />
{{Commons category|Ferrero}}<br />
[[Category:Confectionery companies of Italy]]<br />
[[Category:Chocolate companies]]<br />
[[Category:Food and drink companies established in 1946]]<br />
[[Category:Italian brands]]<br />
[[Category:Multinational companies headquartered in Italy]]<br />
[[Category:Family-owned companies]]<br />
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