Trade name
Trade name
A Trade name (pronounced: /ˈtreɪd neɪm/), also known as a business name, trading name, or commercial name, is the name which a business is traded and known by to the public. The etymology of the term "trade name" is derived from the practice of establishing a name under which to conduct business, dating back to middle English times.
Trade names are used by companies for branding and marketing purposes and can be different from the company's legal name. They are important in the pharmaceutical industry, where a drug's trade name differs from its International Nonproprietary Name (INN) or generic name.
Usage in the Pharmaceutical Industry
In the pharmaceutical industry, a trade name is typically assigned to a specific formulation of a drug. This name is often chosen for marketing purposes and may reflect the drug's properties, such as its mode of action, intended use, or the demographic it is intended for. For example, the trade name "Tylenol" is more commonly known to the public than its generic name, "acetaminophen".
Legal Aspects
Trade names are protected by trademark laws and must be registered with the appropriate government body to ensure their exclusive use by the owning company. Infringement of a trade name can lead to legal action and penalties.
See Also
References
External links
- Medical encyclopedia article on Trade name
- Wikipedia's article - Trade name
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