McDonald's Premium line

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McDonald's Premium Line

The McDonald's Premium Line is a range of products offered by the multinational fast food chain, McDonald's. The line was introduced in an effort to provide healthier, more upscale options to their traditional menu.

Pronunciation

McDonald's: /məkˈdɒnəldz/ Premium: /ˈpriːmɪəm/ Line: /laɪn/

Etymology

The term "McDonald's" is derived from the surname of the founders, Richard and Maurice McDonald. The word "Premium" comes from the Latin word 'praemium', meaning 'reward', and is used to denote the superior quality of the products in this line. The word "Line" in this context refers to a range of commercial products.

Related Terms

  • Fast Food: A type of mass-produced food designed for commercial resale and with a strong priority placed on "speed of service" versus other relevant factors involved in culinary science.
  • Healthier Options: Choices in food and beverage that are better for one's health, often lower in fat, sugar, and/or calories.
  • Upscale: Something that is high quality, expensive, or caters to a sophisticated or high-income demographic.

Description

The McDonald's Premium Line was introduced as a response to the growing demand for healthier options in fast food. The line includes salads, wraps, and other items made with fresh ingredients and lower-calorie options. The introduction of the Premium Line marked a significant shift in McDonald's strategy, moving away from their traditional, calorie-dense menu items.

Reception

The Premium Line has been met with mixed reviews. Some customers appreciate the healthier options, while others prefer the traditional McDonald's menu. Despite this, the Premium Line continues to be a part of McDonald's offerings, demonstrating the company's commitment to providing a range of options to their customers.

External links

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