Mascot

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Mascot

Mascot (/ˈmæskɒt/; from the French: mascotte) is a term, object, or person used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are often used to help market products, services, or corporate identity. They are a form of branding.

Etymology

The word 'mascot' originates from the French term mascotte which means lucky charm. This was used to describe anything that brought luck to a household. The word was first recorded in 1867 and popularised by a French composer Edmond Audran who wrote the opera La Mascotte, performed in December 1880. The word entered the English language in the 19th century.

Types of Mascots

Mascots can be divided into two broad categories: Corporate Mascots and Sports Mascots.

  • Corporate Mascots are primarily used for advertising and marketing purposes. They are used to create a recognizable identity for products and services.
  • Sports Mascots are used primarily for team identity and morale. They are often related to the team's city or state, or the sport itself.

Related Terms

  • Brand: A type of product manufactured by a particular company under a particular name.
  • Branding: The action of marking something with a branding iron.
  • Corporate Mascots: A character, symbol or object adopted by a company to represent its products or identity in marketing and advertising.
  • Sports Mascots: A person, animal, or object adopted by a team as a symbolic figure to bring them good luck.

External links

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