Fenty

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Fenty

Fenty (pronounced: fen-tee) is a term that has gained popularity in the medical field, particularly in dermatology and cosmetic medicine. It is associated with the Fenty Beauty brand, a cosmetics line launched by the singer and entrepreneur Rihanna in 2017. The brand is known for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation product line, which offers a wide variety of shades to cater to all skin tones.

Etymology

The term "Fenty" is derived from the surname of the Barbadian singer Robyn Rihanna Fenty. The singer chose to use her surname for her cosmetics brand to add a personal touch and to emphasize the authenticity of the products.

Related Terms

  • Cosmetic Medicine: A branch of medicine focused on enhancing and improving physical appearance and satisfaction, using non-surgical and surgical procedures. Fenty Beauty products fall under this category as they are used to enhance physical appearance.
  • Dermatology: The branch of medicine dealing with the skin, nails, hair and its diseases. It is a specialty with both medical and surgical aspects. Fenty Beauty products are often discussed in this context due to their wide range of skin tone inclusivity.
  • Inclusivity: In the context of beauty and cosmetic products, inclusivity refers to the representation of all skin types, tones, and genders. Fenty Beauty is known for its focus on inclusivity.
  • Foundation (cosmetics): A skin-colored makeup applied to the face to create an even, uniform color to the complexion, to cover flaws, and, sometimes, to change the natural skin tone. Fenty Beauty's Pro Filt'R foundation is a notable product in this category.

External links

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