Consumer behavior
Consumer Behavior
Consumer behavior (pronounced: kənˈsjuːmər bɪˈheɪvjər) refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Etymology
The term "consumer behavior" is derived from the English words "consumer" and "behavior". The word "consumer" comes from the Latin consumere which means "to use up, eat, waste", and "behavior" is derived from the Old French behaivior which means "conduct, demeanor".
Related Terms
- Market Research: The action or activity of gathering information about consumers' needs and preferences.
- Consumer Psychology: The branch of psychology that studies the habits of consumers in the marketplace.
- Marketing Strategy: An organization's strategy that combines all of its marketing goals into one comprehensive plan.
- Purchasing Decision: The thought process that leads a consumer from identifying a need, generating options, and choosing a specific product or service.
- Consumer Rights: The legal rights of a consumer, to have information, to choose, to safety, to be heard, to redress, to consumer education and to a healthy environment.
See Also
External links
- Medical encyclopedia article on Consumer behavior
- Wikipedia's article - Consumer behavior
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